公开(公告)号：US20150100413A1

公开(公告)日：2015-04-09

申请号：US14049761

申请日：2013-10-09

Applicant: Google Inc.

Inventor： Alexander Collins ,  Yue Kwen Justin Yip

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/0256

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for generating selection criteria. Data indicative of a landing page and data indicative of one or more types of business are received. One or more collections in a plurality of collections are identified, the identified collections being based at least in part on the types of business and including one or more entities. A first group of one or more entities is selected from the one or more identified collections. A second group of one or more entities is identified from the landing page. The first group of entities is compared with the second group of entities. Based on the comparing, selection criteria is generated for one or more content items, wherein the selection criteria is used to identify one or more particular content items in response to receiving a request for information.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于产生选择标准的方法。 接收指示登陆页面的数据和指示一种或多种类型的业务的数据。 识别多个集合中的一个或多个集合，所识别的集合至少部分地基于业务的类型并且包括一个或多个实体。 从一个或多个识别的集合中选择一个或多个实体的第一组。 从着陆页识别出第二组一个或多个实体。 将第一组实体与第二组实体进行比较。 基于比较，为一个或多个内容项产生选择标准，其中响应于接收到信息请求，使用选择标准来识别一个或多个特定内容项。

公开(公告)号：US20150088648A1

公开(公告)日：2015-03-26

申请号：US14035262

申请日：2013-09-24

Applicant: Google Inc.

Inventor： Laukik Vilas Chitnis ,  Yue Kwen Justin Yip

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/2457 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A query is received that includes a plurality of terms or phrases. Entities associated with the plurality of terms or phrases are identified. For each identified entity, one or more collections of entities are determined. A determined collection of entities includes a respective identified entity as a member. A commercial intent of a user that submitted the query is determined, including evaluating the determined one or more collections of entities. Based on the determined commercial intent, a decision is made when to deliver additional content items along with search results that are responsive to the query.

Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的用于提供内容的计算机程序。 收到包括多个术语或短语的查询。 识别与多个术语或短语相关联的实体。 对于每个被识别的实体，确定一个或多个实体集合。 确定的实体集合包括作为成员的相应确定的实体。 确定提交查询的用户的商业意图，包括评估所确定的一个或多个实体集合。 基于所确定的商业意图，决定何时递送附加内容项以及响应于查询的搜索结果。