公开(公告)号：US20170249664A1

公开(公告)日：2017-08-31

申请号：US15593908

申请日：2017-05-12

Applicant: Google Inc.

Inventor： Georges Harik ,  Lawrence E. Page ,  Jane Manning

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0254 ,  G06F16/68 ,  G06Q30/0255

Abstract: An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.

公开(公告)号：USRE45952E1

公开(公告)日：2016-03-29

申请号：US14151396

申请日：2014-01-09

Applicant: Google Inc.

Inventor： Lawrence E. Page

IPC: G06F7/00 ,  G06F17/00 ,  G06F17/30

CPC classification number: G06F17/30864 ,  G06F17/30011 ,  G06F17/3061 ,  G06F17/3089 ,  Y10S707/99933 ,  Y10S707/99945

Abstract: The present invention is directed to a computer-implemented method and apparatus for searching in response to Internet-based search queries using a search engine and an electronic database. According to one example embodiment of the present invention, data sets representing published items are input, for example, scanned-in or sent electronically, and stored in a searchable database. Each data set includes text from at least one published item. Responsive to the search query, a search engine searches for and identifies relevant web pages and data sets representing published items and, in a more specific embodiment, ranked characterizations are returned for the relevant web pages and published items. An electronic path can be provided with the published item for accessing further information about the published item. In one embodiment, the electronic path is a hyperlink from a characterization of a relevant published item to a more complete electronic representation of the relevant published item. Publishers provide authorization to display copyrighted materials through a permission protocol.

Abstract translation: 本发明涉及一种用于使用搜索引擎和电子数据库响应于基于因特网的搜索查询来搜索的计算机实现的方法和装置。 根据本发明的一个示例性实施例，表示已发布项目的数据集被输入，例如，电子地扫描或发送，并存储在可搜索的数据库中。 每个数据集包括至少一个已发布项目的文本。 响应于搜索查询，搜索引擎搜索并识别表示已发布项目的相关网页和数据集，并且在更具体的实施例中，针对相关网页和已发布项目返回排名表征。 可以向发布的项目提供电子路径，以访问有关已发布项目的进一步信息。 在一个实施例中，电子路径是从相关已发布项目的表征到相关已发布项目的更完整电子表示的超链接。 发布商通过许可协议提供授权显示受版权保护的材料。