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公开(公告)号：US20140337128A1
公开(公告)日：2014-11-13
申请号：US14340931
申请日：2014-07-25
Applicant: Google Inc.
Inventor： Alexander P. Carobus , Narayanan Shivakumar , Yingwei Claire Cui , Deepak Jindal , Steve Lawrence
IPC: G06Q30/02
CPC classification number: G06Q30/0251 , G06Q30/02 , G06Q30/0243 , G06Q30/0254
Abstract: A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.
Abstract translation: 内容定位广告系统具有用户行为（例如，选择（例如，点击），转换等）反馈机制。 可以在每个文档（例如每个URL）和/或每个主机（例如，每个网站）的基础上跟踪个体广告或广告组。 还可以在每个文档和/或每个主机的基础上跟踪广告定位功能的性能。 这样的用户行为反馈数据可以被处理（例如，聚合）成有用的数据结构。 然后可以在内容定向广告系统中使用这样的用户行为反馈数据（原始或处理的）来提高广告质量，改善用户体验和/或最大化收入。
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公开(公告)号：US20150242508A1
公开(公告)日：2015-08-27
申请号：US14606882
申请日：2015-01-27
Applicant: GOOGLE INC.
Inventor： Sascha Benjamin Brawer , Max Ibel , Ralph Michael Keller , Narayanan Shivakumar
IPC: G06F17/30
CPC classification number: G06F17/30864
Abstract: Systems and methods for scheduling documents for crawling are disclosed in which sitemap information is updated for a first website identified by a sitemap by downloading updated sitemap information for the first website and scheduling documents for crawling in accordance with the updated sitemap information for the first website. The sitemap information includes one or more sitemap indexes, where each respective sitemap index in the one or more sitemap indices includes a list of URLs corresponding to documents stored at a corresponding website in a plurality of websites, the plurality of websites including the first website, and each sitemap index in the one or more sitemap indexes includes information identifying one or more of: a last modification date of a URL in the list of URLs, a change frequency of a document specified by the URL, a document title, an authority of the document, and a priority of the document.
Abstract translation: 公开了用于调度用于爬行的文档的系统和方法，其中通过根据第一网站的更新的站点地图信息下载针对第一网站的更新的站点地图信息和用于爬行的调度文档，针对由站点地图标识的第一网站更新了站点地图信息。 所述站点地图信息包括一个或多个站点地图索引，其中所述一个或多个站点地图索引中的每个相应的站点索引索引包括对应于存储在多个网站中的相应网站上的文档的URL的列表，所述多个网站包括第一网站， 并且所述一个或多个站点地图索引中的每个站点索引包括标识以下URL中的一个或多个的信息：URL列表中的URL的最后修改日期，URL指定的文档的变化频率，文档标题， 文件和文件的优先权。
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公开(公告)号：US20170228765A1
公开(公告)日：2017-08-10
申请号：US15495489
申请日：2017-04-24
Applicant: Google Inc.
Inventor： Alex Carobus , Jonathan Rosenberg , Narayanan Shivakumar , Brian Axe
IPC: G06Q30/02
CPC classification number: G06Q30/0244 , G06Q30/0245 , G06Q30/0257
Abstract: Methods and systems that allow a user (e.g., an Internet distribution partner of an advertisement listings provider, etc.) to selectively adjust the display of advertisements through an online interface. For example, an embodiment of the present invention allows users (e.g., publishers, account managers, etc.) to adjust the targeting of content advertisements on individual URLs, domains, properties, etc. Users can manually replace advertisements or apply various filters used to generate advertisements.
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Patent Agency Ranking
公开(公告)号：US20140040027A1
公开(公告)日：2014-02-06
申请号：US13960515
申请日：2013-08-06
Applicant: Google Inc.
Inventor： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC: G06Q30/02
CPC classification number: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
Abstract translation: 允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。 本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。
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公开(公告)号：US20130226898A1
公开(公告)日：2013-08-29
申请号：US13858872
申请日：2013-04-08
Applicant: Google Inc.
Inventor： Sascha B. Brawer , Maximilian Ibel , Ralph Michael Keller , Narayanan Shivakumar
IPC: G06F17/30
CPC classification number: G06F17/30864
Abstract: Systems and methods for scheduling documents for crawling are disclosed. In some implementations, a method includes obtaining sitemap information for a plurality of websites; and analyzing the sitemap information to identify a website, in the plurality of websites. The website has sitemap information that is at least potentially out of date. The method also includes updating the sitemap information for the identified website by downloading updated sitemap information for the identified website; and scheduling documents for crawling in accordance with the updated sitemap information for the identified website.
Abstract translation: 公开了用于安排用于爬行的文档的系统和方法。 在一些实现中，一种方法包括获取多个网站的站点地图信息; 并在多个网站中分析站点地图信息以识别网站。 该网站具有至少可能过期的站点地图信息。 该方法还包括通过下载所识别的网站的更新的站点地图信息来更新所识别的网站的站点地图信息; 并根据所识别的网站的更新的站点地图信息安排用于爬行的文档。
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公开(公告)号：US09355177B2
公开(公告)日：2016-05-31
申请号：US14606882
申请日：2015-01-27
Applicant: GOOGLE INC.
Inventor： Sascha Benjamin Brawer , Max Ibel , Ralph Michael Keller , Narayanan Shivakumar
CPC classification number: G06F17/30864
Abstract: Systems and methods for scheduling documents for crawling are disclosed in which sitemap information is updated for a first website identified by a sitemap by downloading updated sitemap information for the first website and scheduling documents for crawling in accordance with the updated sitemap information for the first website. The sitemap information includes one or more sitemap indexes, where each respective sitemap index in the one or more sitemap indices includes a list of URLs corresponding to documents stored at a corresponding website in a plurality of websites, the plurality of websites including the first website, and each sitemap index in the one or more sitemap indexes includes information identifying one or more of: a last modification date of a URL in the list of URLs, a change frequency of a document specified by the URL, a document title, an authority of the document, and a priority of the document.
Abstract translation: 公开了用于调度用于爬行的文档的系统和方法，其中通过根据第一网站的更新的站点地图信息下载针对第一网站的更新的站点地图信息和用于爬行的调度文档，针对由站点地图标识的第一网站更新了站点地图信息。 所述站点地图信息包括一个或多个站点地图索引，其中所述一个或多个站点地图索引中的每个相应的站点索引索引包括对应于存储在多个网站中的相应网站上的文档的URL的列表，所述多个网站包括第一网站， 并且所述一个或多个站点地图索引中的每个站点索引包括标识以下URL中的一个或多个的信息：URL列表中的URL的最后修改日期，由URL指定的文档的变化频率，文档标题， 文件和文件的优先权。
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公开(公告)号：US09002819B2
公开(公告)日：2015-04-07
申请号：US13858872
申请日：2013-04-08
Applicant: Google Inc.
Inventor： Sascha B. Brawer , Maximilian Ibel , Ralph Michael Keller , Narayanan Shivakumar
CPC classification number: G06F17/30864
Abstract: Systems and methods for scheduling documents for crawling are disclosed. In some implementations, a method includes obtaining sitemap information for a plurality of websites; and analyzing the sitemap information to identify a website, in the plurality of websites. The website has sitemap information that is at least potentially out of date. The method also includes updating the sitemap information for the identified website by downloading updated sitemap information for the identified website; and scheduling documents for crawling in accordance with the updated sitemap information for the identified website.
Abstract translation: 公开了用于安排用于爬行的文档的系统和方法。 在一些实现中，一种方法包括获取多个网站的站点地图信息; 并在多个网站中分析站点地图信息以识别网站。 该网站具有至少可能过期的站点地图信息。 该方法还包括通过下载所识别的网站的更新的站点地图信息来更新所识别的网站的站点地图信息; 并根据所识别的网站的更新的站点地图信息安排用于爬行的文档。
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公开(公告)号：US09152718B2
公开(公告)日：2015-10-06
申请号：US13960515
申请日：2013-08-06
Applicant: Google Inc.
Inventor： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
CPC classification number: G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
Abstract: Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
Abstract translation: 允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。 本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。
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