公开(公告)号：US09760547B1

公开(公告)日：2017-09-12

申请号：US13843312

申请日：2013-03-15

Applicant: Google Inc.

Inventor： William C. Brougher ,  Nathan Stoll ,  Sepandar D. Karnvar ,  Brian Axe ,  Christian Oestlien

IPC: G06F17/22 ,  G06F17/30 ,  G06F17/24

CPC classification number: G06F17/2211 ,  G06F17/2294 ,  G06F17/24 ,  G06F17/30 ,  G06F17/30002 ,  G06F17/3005 ,  G06F17/30424 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q10/063 ,  G06Q10/063112 ,  G06Q30/02 ,  G06Q30/0273

Abstract: Methods, computer program products and systems are described for computer implemented online-content management. Multiple online content items authored by multiple authors for online publication are received at one or more first computers. For each online content item, a reputation score is determined for the author corresponding to the online content item. The reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author. An online content item from the multiple online content items is published for display on one or more second computers, which includes displaying an advertisement in conjunction with displaying the online content item. A share of revenue for the author of the online content item for displaying the advertisement is determined based at least in part on the reputation score of the author.

公开(公告)号：US08719079B2

公开(公告)日：2014-05-06

申请号：US13947033

申请日：2013-07-20

Applicant: Google Inc.

Inventor： Brian Axe ,  Doug Beeferman ,  Amit Patel ,  Nathan Stoll ,  Hal Varian

IPC: G06Q30/00

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273

Abstract: Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.

Abstract translation: 可以对文档或文档集进行评分，以反映动作的价值，例如当向文档（或属于文档集合的文档）投放广告时的选择。 然后可以使用分数调整与为文档提供的广告相关的操作费用。 例如，可以接受或确定广告得分，并且当通过文档集合提供的广告分数和文档集合中的广告分数来生成文档分数时，可以使用广告分数对文档进行评分。 每个广告分数可以指示关于广告的操作的值，例如转化率，或者例如广告选择的投资回报率。 以这种方式使用的文档分数可以帮助广告客户获得更加一致的每次转化成本或投资回报，而不需要他们输入和管理各种文档和/或具有各种转换率或投资回报的各种广告服务系统的各种报价。