公开(公告)号：US20140156402A1

公开(公告)日：2014-06-05

申请号：US14172394

申请日：2014-02-04

Applicant: Google Inc.

Inventor： Vikas Jha ,  Rahul Lahiri ,  Ram Subbaroyan

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0257

Abstract: A system, method and computer program product for presenting an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be transmitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters may include information about a network address of the other page. The generated ad request may then be received via the network. One or more advertisements may then be selected for presentment to the requester utilizing the ad parameters of the ad request.

Abstract translation: 描述用于呈现广告的系统，方法和计算机程序产品。 访问网页的请求可以经由网络从请求者接收。 该请求可以响应于在另一网页上选择到该网页的链接来产生。 响应可以被传送回请求者。 响应可以包括所请求的网页以及在请求者收到响应之后可以执行的广告脚本。 广告脚本可以生成包含从响应中提取的一个或多个广告参数的广告请求。 这些广告参数可以包括关于另一页的网络地址的信息。 然后可以经由网络接收生成的广告请求。 然后可以使用广告请求的广告参数来选择一个或多个广告来呈现给请求者。

公开(公告)号：US20140025497A1

公开(公告)日：2014-01-23

申请号：US14036653

申请日：2013-09-25

Applicant: Google Inc.

Inventor： Vikas Jha ,  Rahul Lahiri ,  Ram Subbaroyan

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0257

Abstract: A system, method and computer program product for presenting an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be transmitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters may include information about a network address of the other page. The generated ad request may then be received via the network. One or more advertisements may then be selected for presentment to the requester utilizing the ad parameters of the ad request.