公开(公告)号：US20180218168A1

公开(公告)日：2018-08-02

申请号：US15419726

申请日：2017-01-30

Applicant: Google Inc.

Inventor： Vinay Goel ,  Philip Mcdonnell ,  Sachin Kulkarni ,  Anshul Gupta ,  Shobhit Saxena ,  Patrick McDonald ,  Thai Duong ,  Mihaela Ion ,  Benjamin Kreuter ,  Sarvar Patel ,  Karn Seth

IPC: G06F21/62 ,  H04L9/06 ,  G06F17/30

Abstract: A method for linking user identifiers. The method includes receiving, by a linking server and from a company server, a first data structure comprising entries. Each entry comprising a user tag, a first hashed user information, and a second hashed user information. The method includes receiving, by a linking server and from a partner server, a second data structure comprising entries. Each entry comprising a bridge tag, a first hashed bridge information, and a second hashed bridge information. The method includes retrieving, by the linking server and from the first data structure, a first entry of the entries and retrieving, by the linking server and from the second data structure, a first entry of the entries. The method includes linking the user tag of the first entry of the first data structure to the bridge tag of the first entry of the second data structure to generate a first linkage.

公开(公告)号：US10558817B2

公开(公告)日：2020-02-11

申请号：US15419726

申请日：2017-01-30

Applicant: Google Inc.

Inventor： Vinay Goel ,  Philip Mcdonnell ,  Sachin Kulkarni ,  Anshul Gupta ,  Shobhit Saxena ,  Patrick McDonald ,  Thai Duong ,  Mihaela Ion ,  Benjamin Kreuter ,  Sarvar Patel ,  Karn Seth

IPC: H04L29/06 ,  G06F21/62 ,  G06F16/22 ,  H04L9/06

Abstract: A method for linking user identifiers. The method includes receiving, by a linking server and from a company server, a first data structure comprising entries. Each entry comprising a user tag, a first hashed user information, and a second hashed user information. The method includes receiving, by a linking server and from a partner server, a second data structure comprising entries. Each entry comprising a bridge tag, a first hashed bridge information, and a second hashed bridge information. The method includes retrieving, by the linking server and from the first data structure, a first entry of the entries and retrieving, by the linking server and from the second data structure, a first entry of the entries. The method includes linking the user tag of the first entry of the first data structure to the bridge tag of the first entry of the second data structure to generate a first linkage.

公开(公告)号：US20170228768A1

公开(公告)日：2017-08-10

申请号：US15284816

申请日：2016-10-04

Applicant: Google Inc.

Inventor： Shobhit Saxena ,  Vinod Kumar Ramachandran ,  Yu Yan ,  Philip McDonnell ,  Anshul Gupta ,  Joseph Lee ,  Sachin Kulkarni

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0246 ,  G06Q30/0201 ,  G06Q30/0242 ,  G06Q30/0601 ,  H04L67/22

Abstract: A method, includes receiving a first data packet with transaction data representing a transaction of a user at a storefront. The transaction data is parsed and decrypted to obtain a first identifier. The method further includes receiving a second data packet with interaction data representing an interaction with a content item on a resource. A log file is created that indexes the interaction data, including a second identifier. The transaction data and interaction data are compared, and it is determined if the first identifier and the second identifier are both associated with the user. The method further includes attributing the transaction at the storefront to the interaction of the user with the content item in response to the determination that the first identifier and the second identifier are both associated with the user. Conversion data is generated and stored indicating the attribution.