公开(公告)号：US10037549B2

公开(公告)日：2018-07-31

申请号：US14701119

申请日：2015-04-30

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Senthil Kumar Hariramasamy

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/16

CPC classification number: G06Q30/0256 ,  G06Q50/16

Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.

公开(公告)号：US20160321693A1

公开(公告)日：2016-11-03

申请号：US14701119

申请日：2015-04-30

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Senthil Kumar Hariramasamy

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06Q50/16

Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.

Abstract translation: 提供了与住房行业或就业行业相关的广告提供转换指标的系统和方法。 系统可以将提供用于显示的多个广告识别为多个标识符。 多个广告中的每一个都与住房行业或就业行业之一相关。 所述系统可以为提供所识别的多个广告的子集的广告客户识别提供所标识的多个广告的子集用于显示的一个或多个标识符。 系统可以从包括多个标识符的位置信息的位置数据库确定标识符的标识符的数量，所识别的多个广告的子集被提供给标识符，用于显示改变的位置。 然后，系统可以基于响应于确定标识符的数量大于预定阈值而改变的位置的标识符的数量向广告商提供转换度量。