公开(公告)号：US20180218389A1

公开(公告)日：2018-08-02

申请号：US15426514

申请日：2017-02-07

Applicant: Google Inc.

Inventor： Troy L. Walker ,  Mehdi Sharifzadeh ,  Lukas Rutishauser ,  Thomas J. Murray IV ,  Sasank Mudunuri

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for collecting and applying visibility statistics in online advertising are disclosed. Ad block visibility data relating to initial visibility characteristics and subsequent visibility characteristics of ad blocks on webpages are collected from a sample of browser sessions and aggregated to provide a representative historical view of ad block visibility characteristics on those webpages. The collected visibility data are used to build a predictive model of ad block visibility characteristics for future sessions. Ad selection can be based on the predicted visibility characteristics for ad blocks on a webpage as rendered on a particular requesting client device. Ad targeting and pricing can be specified in terms of predicted visibility characteristics of ad blocks.