公开(公告)号：US20140297398A1

公开(公告)日：2014-10-02

申请号：US14053735

申请日：2013-10-15

Applicant: Google Inc.

Inventor： Mehdi Sharifzadeh ,  Oren E. Zamir ,  Troy L. Walker ,  Dan Blandford ,  Radoslav M. Kirov ,  Jeff Bergman ,  Sanaz Ahari

IPC: G06Q30/02

CPC classification number: G06Q30/0243

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.

Abstract translation: 方法，系统和装置包括编码在用于测量电梯的计算机可读存储介质上的计算机程序。 一种方法包括：接收对第一内容项是合格内容项的内容的请求; 将第一内容项目与识别第一内容项目的传送的第一像素一起递送到所接收的请求的第一部分; 递送第二不同的内容项目以及识别所述第一内容项目的未传送到所接收的多个请求的第二部分而不是所述第一内容项目的第二像素; 评估与接收第二内容项目的用户相比接收到第一内容项目的用户执行的搜索，包括在评估与用户执行的搜索请求相关联的搜索日志时使用第一像素和第二像素; 以及将提升数据呈现给与所述第一内容项相关联的赞助商。

公开(公告)号：US20180218389A1

公开(公告)日：2018-08-02

申请号：US15426514

申请日：2017-02-07

Applicant: Google Inc.

Inventor： Troy L. Walker ,  Mehdi Sharifzadeh ,  Lukas Rutishauser ,  Thomas J. Murray IV ,  Sasank Mudunuri

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for collecting and applying visibility statistics in online advertising are disclosed. Ad block visibility data relating to initial visibility characteristics and subsequent visibility characteristics of ad blocks on webpages are collected from a sample of browser sessions and aggregated to provide a representative historical view of ad block visibility characteristics on those webpages. The collected visibility data are used to build a predictive model of ad block visibility characteristics for future sessions. Ad selection can be based on the predicted visibility characteristics for ad blocks on a webpage as rendered on a particular requesting client device. Ad targeting and pricing can be specified in terms of predicted visibility characteristics of ad blocks.

公开(公告)号：US09858589B2

公开(公告)日：2018-01-02

申请号：US14053735

申请日：2013-10-15

Applicant: Google Inc.

Inventor： Mehdi Sharifzadeh ,  Oren E. Zamir ,  Troy L. Walker ,  Dan Blandford ,  Radoslav M. Kirov ,  Jeff Bergman ,  Sanaz Ahari

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0243

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.