公开(公告)号：US20150213485A1

公开(公告)日：2015-07-30

申请号：US13875967

申请日：2013-05-02

Applicant: Google Inc.

Inventor： Zhe Wang ,  Xiaodong Fu

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0242 ,  G06Q30/0273

Abstract: Systems and methods for determining a bid modifier value include determining, for one or more sets of keywords used in a campaign, a predicted conversion rate for a first device type and a predicted conversion rate for a second device type. Predicted campaign-level conversion rates are determined for the first and second device types using the predicted conversion rates for the one or more sets of keywords used in the campaign. A ratio is also determined between the predicted campaign-level conversion rate for the first device type and the predicted campaign-level conversion rate for the second device type. The ratio may be used as a bid modifier value that relates bids for the first device type to bids for the second device type.

Abstract translation: 用于确定出价修饰符值的系统和方法包括针对第一设备类型的预测转换率和第二设备类型的预测转换率确定用于一个活动中的一个或多个关键字集合。 使用广告系列中使用的一组或多组关键字的预测转化率，为第一和第二种设备类型确定预测的广告系列级转化率。 还可以在第一设备类型的预测的广告系列级转化率和第二设备类型的预测的广告系列级转化率之间确定比例。 该比率可以用作出价调整值，它将第一种设备类型的出价与第二种设备类型的出价相关联。

公开(公告)号：US09626691B2

公开(公告)日：2017-04-18

申请号：US13875967

申请日：2013-05-02

Applicant: Google Inc.

Inventor： Zhe Wang ,  Xiaodong Fu

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0242 ,  G06Q30/0273

Abstract: Systems and methods for determining a bid modifier value include determining, for one or more sets of keywords used in a campaign, a predicted conversion rate for a first device type and a predicted conversion rate for a second device type. Predicted campaign-level conversion rates are determined for the first and second device types using the predicted conversion rates for the one or more sets of keywords used in the campaign. A ratio is also determined between the predicted campaign-level conversion rate for the first device type and the predicted campaign-level conversion rate for the second device type. The ratio may be used as a bid modifier value that relates bids for the first device type to bids for the second device type.