公开(公告)号：US20150058116A1

公开(公告)日：2015-02-26

申请号：US14091279

申请日：2013-11-26

Applicant: Google Inc.

Inventor： Ting Liu ,  Yingyi Qi

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: At least one aspect is directed to identifying in-market activity for content placement as part of an online content item placement campaign. A data processing system can determine renderings of online documents by an end user computing device within a time period, and can classify the online documents into a top level subject matter category. At least one of a plurality of sub-categories of the top level subject matter category can be identified as an in-market category that includes some of the online documents. A number of renderings of the plurality of online documents during the time period, and a number of conversions associated with the renderings can be determined A score can be assigned to the end user computing device based on the number of renderings and the number of conversions. Based on the score, the end user computing device can be classified as in-market or out of market.

Abstract translation: 至少一个方面是针对在线内容项目展示位置活动的一部分来确定内容展示的市场内活动。 数据处理系统可以在一段时间内确定最终用户计算设备的在线文档的渲染，并且可以将在线文档分类为顶级主题类别。 顶级主题类别的多个子类别中的至少一个可以被识别为包括一些在线文档的市场上类别。 可以确定在该时间段期间的多个在线文档的多个渲染，以及与呈现相关联的多个转换。可以基于渲染次数和转换次数将得分分配给最终用户计算设备。 根据得分，终端用户计算设备可以分类为市场或市场。