公开(公告)号：US20250088692A1

公开(公告)日：2025-03-13

申请号：US18560437

申请日：2022-12-28

Applicant: Google LLC

Inventor： Rishav Anand ,  Steven Guy Avery ,  Akhil Dhavala ,  Sittichai Jiampojamarn

IPC: H04N21/2668 ,  H04N21/25

Abstract: Methods, systems, and apparatus, including medium-encoded computer program products for selecting and presenting content in privacy preserving manners. A digital component request can be received from a client device at a first content platform, and can request digital components for presentation and can include contextual data describing an environment in which the digital component will be presented. Based on the contextual data, a client device user can be added to interest groups. Based on the contextual data, a digital component is selected for distribution to the client device. The selected digital component and instruction data are provided to the client device causing the client device to: update a membership count that indicates that the user has been added to the interest group; and include the selected digital component in a digital component selection process to select a digital component for presentation to the user of the client device.