公开(公告)号：US20240257176A1

公开(公告)日：2024-08-01

申请号：US18162279

申请日：2023-01-31

Applicant: Google LLC

Inventor： Samsudin Kamis ,  Chitra Kannan Kashyap ,  William Frazier Pierpont Grose ,  Alex Pan ,  Yi Yang ,  Charlotte Yao ,  Chunlei Zhu ,  Zaiyue Xue ,  Benjamin Schaeffer

IPC: G06Q30/0242 ,  G06Q30/0235

CPC classification number: G06Q30/0244 ,  G06Q30/0235 ,  G06Q30/0246

Abstract: The present disclosure provides techniques for presenting a reward impression. A computing system can receive, from a client device, a request to view the reward impression having a first time slot and a second time slot. The computing system can calculate a first conversion rate associated with a first content item being presented in the first time slot and a second conversion rate associated with a second content item being presented in the second time slot. The computing system can select, using the one or more machine-learned models based on the first conversion rate and the second conversion rate, the first content item and the second content item from a plurality of content items. The computing system can cause the presentation of the first content item in the first time slot and the second content item in the second time slot of the reward impression.