公开(公告)号：US20250005656A1

公开(公告)日：2025-01-02

申请号：US18658397

申请日：2024-05-08

Applicant: Google LLC

Inventor： Alexander Kerelsky ,  Sergiu Ion Goschin ,  Dong Lin ,  Jie Han

IPC: G06Q30/08

Abstract: This technology generally relates to a method for leveraging a measure of bidding model uncertainty to directly improve automatic bidding. The methods may include measuring the inherent uncertainty of automatic bidding models using techniques, such as quantile regression. Further, the measure of bidding model uncertainty may be incorporated into bid formulas to inform the generated bids for an auction. The method may be further formulated to modify the bids to be more conservative when the bidding model uncertainty is higher. Once the uncertainty level of the bidding model is reduced to a more stable level, the bidding method will resume generating bids with more efficiency.