Granular cluster generation for real-time processing

    公开(公告)号:US12086211B2

    公开(公告)日:2024-09-10

    申请号:US18167297

    申请日:2023-02-10

    Applicant: Google LLC

    CPC classification number: G06F18/23211 G06F16/215 G06F16/906 G06F18/23213

    Abstract: Generating granular clusters for real-time processing is provided. The systems can identify tokens based on aggregating input from computing devices over a time interval. The systems can identify, based on metrics, a subset of tokens for cluster generation. The systems can generate, via a clustering technique, token clusters from the subset of the tokens, each of the token clusters comprising two or more tokens from the subset of the tokens. The systems can apply a de-duplication technique to each of the token clusters. The systems can apply a filtering technique to the token clusters to remove tokens erroneously grouped in a token cluster. The systems can assign, based on a selection process, a label for each of the token clusters. The systems can activate, based on a number of remaining tokens in each of the token clusters, a subset of the token clusters for real-time content selection.

    Machine learning based automatic audience segment in ad targeting

    公开(公告)号:US11580170B2

    公开(公告)日:2023-02-14

    申请号:US16670809

    申请日:2019-10-31

    Applicant: Google LLC

    Abstract: Generating granular clusters for real-time processing is provided. The systems can identify tokens based on aggregating input from computing devices over a time interval. The systems can identify, based on metrics, a subset of tokens for cluster generation. The systems can generate, via a clustering technique, token clusters from the subset of the tokens, each of the token clusters comprising two or more tokens from the subset of the tokens. The systems can apply a de-duplication technique to each of the token clusters. The systems can apply a filtering technique to the token clusters to remove tokens erroneously grouped in a token cluster. The systems can assign, based on a selection process, a label for each of the token clusters. The systems can activate, based on a number of remaining tokens in each of the token clusters, a subset of the token clusters for real-time content selection.

    Uncertainty Informed Automatic Bidding

    公开(公告)号:US20250005656A1

    公开(公告)日:2025-01-02

    申请号:US18658397

    申请日:2024-05-08

    Applicant: Google LLC

    Abstract: This technology generally relates to a method for leveraging a measure of bidding model uncertainty to directly improve automatic bidding. The methods may include measuring the inherent uncertainty of automatic bidding models using techniques, such as quantile regression. Further, the measure of bidding model uncertainty may be incorporated into bid formulas to inform the generated bids for an auction. The method may be further formulated to modify the bids to be more conservative when the bidding model uncertainty is higher. Once the uncertainty level of the bidding model is reduced to a more stable level, the bidding method will resume generating bids with more efficiency.

    Granular Cluster Generation for Real-Time Processing

    公开(公告)号:US20230267176A1

    公开(公告)日:2023-08-24

    申请号:US18167297

    申请日:2023-02-10

    Applicant: Google LLC

    CPC classification number: G06F18/23211 G06F16/906 G06F16/215 G06F18/23213

    Abstract: Generating granular clusters for real-time processing is provided. The systems can identify tokens based on aggregating input from computing devices over a time interval. The systems can identify, based on metrics, a subset of tokens for cluster generation. The systems can generate, via a clustering technique, token clusters from the subset of the tokens, each of the token clusters comprising two or more tokens from the subset of the tokens. The systems can apply a de-duplication technique to each of the token clusters. The systems can apply a filtering technique to the token clusters to remove tokens erroneously grouped in a token cluster. The systems can assign, based on a selection process, a label for each of the token clusters. The systems can activate, based on a number of remaining tokens in each of the token clusters, a subset of the token clusters for real-time content selection.

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