公开(公告)号：US20200342492A1

公开(公告)日：2020-10-29

申请号：US16872936

申请日：2020-05-12

Applicant: Google LLC

Inventor： Ashwinder Ahluwalia ,  Dawn Chamberlain ,  Pendar Yousefi ,  Bernard Yen

IPC: G06Q30/02

Abstract: Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.

公开(公告)号：US20180247333A1

公开(公告)日：2018-08-30

申请号：US15904022

申请日：2018-02-23

Applicant: Google LLC

Inventor： Ashwinder Ahluwalia ,  Dawn Chamberlain ,  Pendar Yousefi ,  Bernard Yen

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.

公开(公告)号：US11238489B2

公开(公告)日：2022-02-01

申请号：US16872936

申请日：2020-05-12

Applicant: Google LLC

Inventor： Ashwinder Ahluwalia ,  Dawn Chamberlain ,  Pendar Yousefi ,  Bernard Yen

IPC: G06Q30/02

Abstract: Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.