公开(公告)号：US20230005019A1

公开(公告)日：2023-01-05

申请号：US17856160

申请日：2022-07-01

申请人： Google LLC

发明人： Jane Huang ,  Ian Porteous ,  Surbhi Maheshwari ,  Mayur Chaudhari ,  Tin Acosta

IPC分类号： G06Q30/02

摘要： Methods, systems, and media for providing audience recommendations are provided. In some embodiments, the method for providing content recommendations includes: receiving an indication that a user account has been authenticated; determining whether a campaign associated with the user account meets one or more criterion to receive a recommendation interface for creating a custom audience for one or more promotional content items in the campaign, wherein the custom audience is applied to a campaign to assist a content provider reach audiences searching for a product or a service associated with the content provider on a plurality of platforms; determining that a performance metric in response to applying the custom audience to the campaign is greater than a threshold performance metric; in response to determining that the campaign associated with the user account meets the one or more criterion, generating the recommendation interface that prompts the content provider to create the custom audience for application to the campaign, wherein the recommendation interface includes the performance metric and a plurality of suggested keywords for reaching the custom audience; and causing the recommendation interface to be presented.

公开(公告)号：US20230020043A1

公开(公告)日：2023-01-19

申请号：US17377215

申请日：2021-07-15

申请人： Google LLC

发明人： Daniel Zink ,  Jane Huang ,  Hao Chen ,  Ian Porteous ,  Surbhi Maheshwari

IPC分类号： H04H60/66

摘要： A method is disclosed for providing, for display to a content provider, a user interface comprising an option to view new audiences to be added to a plurality of users currently designated to receive content of the content provider, receiving a user selection of the option, and causing display of information identifying the new audiences, the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.

公开(公告)号：US20210397892A1

公开(公告)日：2021-12-23

申请号：US16971253

申请日：2019-11-27

申请人： GOOGLE LLC

发明人： Jane Huang ,  Li He ,  Ian Porteous

IPC分类号： G06K9/62 ,  G06N3/04

摘要： Systems, methods and computer-readable storage media utilized to train a machine-learning architecture. One method includes receiving, by one or more processing circuits, a data set. The method further includes determining, by the one or more processing circuits, a first portion of the data set associated with a plurality of entities. The method further includes training, by the one or more processing circuits and utilizing the first portion of the data set, an entity model. The method further includes determining, by the one or more processing circuits, a second portion of the data set associated with a first subset of entities and determining a second subset of entities. The method further includes freezing, by the one or more processing circuits, one or more parameters associated with the second subset of entities and training, utilizing the second portion of the data set, the entity model.

公开(公告)号：US12079307B2

公开(公告)日：2024-09-03

申请号：US16971253

申请日：2019-11-27

申请人： GOOGLE LLC

发明人： Jane Huang ,  Li He ,  Ian Porteous

IPC分类号： G06F18/21 ,  G06F18/211 ,  G06F18/214 ,  G06N3/045

CPC分类号： G06F18/2148 ,  G06F18/211 ,  G06N3/045

摘要： Systems, methods and computer-readable storage media utilized to train a machine-learning architecture. One method includes receiving, by one or more processing circuits, a data set. The method further includes determining, by the one or more processing circuits, a first portion of the data set associated with a plurality of entities. The method further includes training, by the one or more processing circuits and utilizing the first portion of the data set, an entity model. The method further includes determining, by the one or more processing circuits, a second portion of the data set associated with a first subset of entities and determining a second subset of entities. The method further includes freezing, by the one or more processing circuits, one or more parameters associated with the second subset of entities and training, utilizing the second portion of the data set, the entity model.

公开(公告)号：US20240364441A1

公开(公告)日：2024-10-31

申请号：US18766528

申请日：2024-07-08

申请人： Google LLC

发明人： Daniel Zink ,  Jane Huang ,  Hao Chen ,  Ian Porteous ,  Surbhi Maheshwari

IPC分类号： H04H60/66 ,  G06Q30/0202 ,  G06Q30/0251

CPC分类号： H04H60/66 ,  G06Q30/0202 ,  G06Q30/0251

摘要： A method is disclosed for providing, for display to a content provider, a user interface (UI) indicating one or more characteristics of existing audiences including a plurality of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences, receiving a user selection of the new audiences UI element, and in response to the user selection of the new audiences UI element, predicting, using a machine learning model, an increase in a number of user actions related to the content of the content provider in response to an addition of the new audiences to the existing audiences, and causing display of information identifying the new audiences, and an indication of the predicted increased number of user actions related to the content of the content provider in response to the addition of the new audiences to the existing audiences.

公开(公告)号：US12034525B2

公开(公告)日：2024-07-09

申请号：US17377215

申请日：2021-07-15

申请人： Google LLC

发明人： Daniel Zink ,  Jane Huang ,  Hao Chen ,  Ian Porteous ,  Surbhi Maheshwari

IPC分类号： G06Q30/0251 ,  G06Q30/0202 ,  H04H60/66

CPC分类号： H04H60/66 ,  G06Q30/0202 ,  G06Q30/0251

摘要： A method is disclosed for providing, for display to a content provider, a user interface comprising an option to view new audiences to be added to a plurality of users currently designated to receive content of the content provider, receiving a user selection of the option, and causing display of information identifying the new audiences, the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.