Low Entropy Browsing History for Content Quasi-Personalization

    公开(公告)号:US20210042357A1

    公开(公告)日:2021-02-11

    申请号:US16535912

    申请日:2019-08-08

    Applicant: Google LLC

    Inventor: Gang Wang Moti Yung

    Abstract: The present disclosure provides systems and methods for content quasi-personalization or anonymized content retrieval via aggregated browsing history of a large plurality of devices, such as millions or billions of devices. A sparse matrix may be constructed from the aggregated browsing history, and dimensionally reduced, reducing entropy and providing anonymity for individual devices. Relevant content may be selected via quasi-personalized clusters representing similar browsing histories, without exposing individual device details to content providers.

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