公开(公告)号：US10127581B2

公开(公告)日：2018-11-13

申请号：US14733714

申请日：2015-06-08

Applicant: Google LLC

Inventor： Andrew E. Silverman ,  Kai Chen ,  Abhinay Sharma ,  Scott S. Benson ,  James A. Gallagher ,  Markus Mock ,  Bhavesh R. Mehta ,  Nicholas C. Fox ,  Angshuman Guha ,  Tomas Lloret Llinares

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q30/06 ,  G06Q40/00

Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.