公开(公告)号：US20180157869A1

公开(公告)日：2018-06-07

申请号：US15856619

申请日：2017-12-28

Applicant: Google LLC

Inventor： Robert Kniaz ,  Abhinay Sharma ,  Kai Chen ,  Sam Mardanbeigi

IPC: G06F21/84 ,  G06Q30/04 ,  G06Q30/02 ,  G06F21/10

CPC classification number: G06F21/84 ,  G06F21/10 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q30/04

Abstract: Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.

公开(公告)号：US10127581B2

公开(公告)日：2018-11-13

申请号：US14733714

申请日：2015-06-08

Applicant: Google LLC

Inventor： Andrew E. Silverman ,  Kai Chen ,  Abhinay Sharma ,  Scott S. Benson ,  James A. Gallagher ,  Markus Mock ,  Bhavesh R. Mehta ,  Nicholas C. Fox ,  Angshuman Guha ,  Tomas Lloret Llinares

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q30/06 ,  G06Q40/00

Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.

公开(公告)号：US10963891B2

公开(公告)日：2021-03-30

申请号：US15666378

申请日：2017-08-01

Applicant: Google LLC

Inventor： Abhinay Sharma ,  Kai Chen

IPC: G06Q30/00 ,  G06Q30/02

Abstract: In response to a conversion action associated with an online advertisement (“ad”), an advertiser associated with the ad generates a unique identifier (e.g., a pseudo random number), which is transmitted to a payment system through a user device. In some implementations, the unique identifier can be generated by a payment system in response to a request from an advertiser. The advertiser stores the unique identifier in a secure location that is accessible by the payment system. The payment system compares the received unique identifier with the stored unique identifier. If the received unique identifier matches the stored unique identifier, and if the received unique identifier was not previously generated by the advertiser, then the payment system deems the conversion action to be valid.

公开(公告)号：US10726164B2

公开(公告)日：2020-07-28

申请号：US15856619

申请日：2017-12-28

Applicant: Google LLC

Inventor： Robert Kniaz ,  Abhinay Sharma ,  Kai Chen ,  Sam Mardanbeigi

IPC: G06Q30/00 ,  G06F21/84 ,  G06F21/10 ,  G06Q30/02 ,  G06Q30/04

Abstract: Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.