SYSTEM AND METHOD FOR ENABLING AN ADVERTISEMENT TO FOLLOW THE USER TO ADDITIONAL WEB PAGES

    公开(公告)号:US20190080368A1

    公开(公告)日:2019-03-14

    申请号:US16184700

    申请日:2018-11-08

    Applicant: Google LLC

    Inventor: Ross Koningstein

    Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

    SYSTEM AND METHOD FOR ENABLING AN ADVERTISEMENT TO FOLLOW THE USER TO ADDITIONAL WEB PAGES

    公开(公告)号:US20190164198A1

    公开(公告)日:2019-05-30

    申请号:US16265189

    申请日:2019-02-01

    Applicant: GOOGLE LLC

    Inventor: Ross Koningstein

    Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

    SUGGESTING AND/OR PROVIDING TARGETING CRITERIA FOR ADVERTISEMENTS

    公开(公告)号:US20200151760A1

    公开(公告)日:2020-05-14

    申请号:US16740014

    申请日:2020-01-10

    Applicant: Google LLC

    Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.

    System and method for enabling an advertisement to follow the user to additional web pages

    公开(公告)号:US10650419B2

    公开(公告)日:2020-05-12

    申请号:US16265189

    申请日:2019-02-01

    Applicant: GOOGLE LLC

    Inventor: Ross Koningstein

    Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

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