Multivariate Testing Optimization Method
    3.
    发明申请
    Multivariate Testing Optimization Method 失效
    多变量测试优化方法

    公开(公告)号:US20080097829A1

    公开(公告)日:2008-04-24

    申请号:US11875242

    申请日:2007-10-19

    申请人: Johannes Ritter

    发明人: Johannes Ritter

    IPC分类号: G06Q30/00 G06F17/30 G06F17/40

    摘要: An advertisement optimization approach is presented, which utilizes multivariate testing to correlate characteristics of an advertisement to favorable responses received from an environment to which the advertisement was provided. As one example, a text based webpage advertisement may be tested to optimize a variety of different characteristics of the advertisement for response metrics such as click-through rate and conversion rate. Additional approaches are described, whereby advertisements may be tested and optimized across a plurality of different media formats, including both electronic and non-electronic media.

    摘要翻译: 提出了一种广告优化方法,其利用多变量测试将广告的特征与从提供广告的环境接收的有利响应相关联。 作为一个示例,可以测试基于文本的网页广告以优化用于诸如点击率和转换率之类的响应度量的广告的各种不同特征。 描述了另外的方法,其中广告可以跨越多种不同的媒体格式进行测试和优化,包括电子和非电子媒体。

    Multivariate testing optimization method
    4.
    发明授权
    Multivariate testing optimization method 失效
    多变量测试优化方法

    公开(公告)号:US08112312B2

    公开(公告)日:2012-02-07

    申请号:US11875242

    申请日:2007-10-19

    申请人: Johannes Ritter

    发明人: Johannes Ritter

    IPC分类号: G06Q40/00

    摘要: An advertisement optimization approach is presented, which utilizes multivariate testing to correlate characteristics of an advertisement to favorable responses received from an environment to which the advertisement was provided. As one example, a text based webpage advertisement may be tested to optimize a variety of different characteristics of the advertisement for response metrics such as click-through rate and conversion rate. Additional approaches are described, whereby advertisements may be tested and optimized across a plurality of different media formats, including both electronic and non-electronic media.

    摘要翻译: 提出了一种广告优化方法,其利用多变量测试将广告的特征与从提供广告的环境接收的有利响应相关联。 作为一个示例,可以测试基于文本的网页广告以优化用于诸如点击率和转换率之类的响应度量的广告的各种不同特征。 描述了另外的方法,其中广告可以跨越多种不同的媒体格式进行测试和优化,包括电子和非电子媒体。