公开(公告)号：US08239393B1

公开(公告)日：2012-08-07

申请号：US12640155

申请日：2009-12-17

申请人： Huimin Guo ,  Sivakumar Chinnasamy ,  Tsu-Jung Kung ,  Mitchell Willingham ,  Alexander Shulman ,  James D. Price ,  Sean M. Freeman

发明人： Huimin Guo ,  Sivakumar Chinnasamy ,  Tsu-Jung Kung ,  Mitchell Willingham ,  Alexander Shulman ,  James D. Price ,  Sean M. Freeman

IPC分类号： G06F7/00

CPC分类号： G06F17/30876 ,  G06F17/30702 ,  G06Q30/0241

摘要： User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.

摘要翻译： 响应于多个网页的用户动作被跟踪并被包括在数据存储器中的记录中。 针对多个业务源的每个业务源计算转换分数，至少部分地基于跟踪的用户动作，转换分数。 针对所述多个业务源中的每一个计算交通源质量分数，并且所述多个业务源至少部分地基于业务源质量得分进行排名。 至少部分地基于排名将流量来源分配给集合。

公开(公告)号：US09305098B1

公开(公告)日：2016-04-05

申请号：US12640099

申请日：2009-12-17

申请人： Mitchell Willingham ,  Jason Ward ,  James D. Price ,  Nelson Petershiem ,  Kendra Lee Vander Kamp ,  Andria Lewis ,  Alexander Shulman ,  Venkatesh Raju ,  Xiao Han ,  Ahmad Mortazavi ,  Janarthanan Navaneethan ,  Yanlin Liu ,  Sivakumar Chinnasamy ,  Mark C. Randall

发明人： Mitchell Willingham ,  Jason Ward ,  James D. Price ,  Nelson Petershiem ,  Kendra Lee Vander Kamp ,  Andria Lewis ,  Alexander Shulman ,  Venkatesh Raju ,  Xiao Han ,  Ahmad Mortazavi ,  Janarthanan Navaneethan ,  Yanlin Liu ,  Sivakumar Chinnasamy ,  Mark C. Randall

IPC分类号： G06F17/30

CPC分类号： G06F17/30867 ,  G06Q30/0242 ,  G06Q30/0249

摘要： An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.

摘要翻译： 从数据存储中检索广告客户预算。 识别与广告客户预算相关联的一组流量来源。 通过将至少部分广告客户预算分配给该组流量源来生成该组流量源的分配预算。 至少部分地基于分配的预算，至少一个广告通过该组流量源的流量来源递送。