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公开(公告)号：US09305098B1
公开(公告)日：2016-04-05
申请号：US12640099
申请日：2009-12-17
申请人： Mitchell Willingham , Jason Ward , James D. Price , Nelson Petershiem , Kendra Lee Vander Kamp , Andria Lewis , Alexander Shulman , Venkatesh Raju , Xiao Han , Ahmad Mortazavi , Janarthanan Navaneethan , Yanlin Liu , Sivakumar Chinnasamy , Mark C. Randall
发明人： Mitchell Willingham , Jason Ward , James D. Price , Nelson Petershiem , Kendra Lee Vander Kamp , Andria Lewis , Alexander Shulman , Venkatesh Raju , Xiao Han , Ahmad Mortazavi , Janarthanan Navaneethan , Yanlin Liu , Sivakumar Chinnasamy , Mark C. Randall
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06Q30/0242 , G06Q30/0249
摘要： An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.
摘要翻译： 从数据存储中检索广告客户预算。 识别与广告客户预算相关联的一组流量来源。 通过将至少部分广告客户预算分配给该组流量源来生成该组流量源的分配预算。 至少部分地基于分配的预算，至少一个广告通过该组流量源的流量来源递送。
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公开(公告)号：US08239393B1
公开(公告)日：2012-08-07
申请号：US12640155
申请日：2009-12-17
申请人： Huimin Guo , Sivakumar Chinnasamy , Tsu-Jung Kung , Mitchell Willingham , Alexander Shulman , James D. Price , Sean M. Freeman
发明人： Huimin Guo , Sivakumar Chinnasamy , Tsu-Jung Kung , Mitchell Willingham , Alexander Shulman , James D. Price , Sean M. Freeman
IPC分类号： G06F7/00
CPC分类号： G06F17/30876 , G06F17/30702 , G06Q30/0241
摘要： User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.
摘要翻译： 响应于多个网页的用户动作被跟踪并被包括在数据存储器中的记录中。 针对多个业务源的每个业务源计算转换分数，至少部分地基于跟踪的用户动作，转换分数。 针对所述多个业务源中的每一个计算交通源质量分数，并且所述多个业务源至少部分地基于业务源质量得分进行排名。 至少部分地基于排名将流量来源分配给集合。
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公开(公告)号：US08463817B2
公开(公告)日：2013-06-11
申请号：US13460126
申请日：2012-04-30
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A system and method for creating and classifying listings within user-defined marketplaces. An information database in communication with an information application comprises a plurality of marketplaces and a plurality of listings respectively classified within the plurality of marketplaces. The marketplaces stored in the information database may be either pre-defined or user-defined. User-defined marketplaces are created based at least in part on information supplied by an access device in communication with the information database.
摘要翻译： 用于在用户定义的市场中创建和分类列表的系统和方法。 与信息应用程序通信的信息数据库包括分别在多个市场中分类的多个市场和多个列表。 存储在信息数据库中的市场可以是预定义的或用户定义的。 至少部分地基于与信息数据库通信的访问设备提供的信息创建用户定义的市场。
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公开(公告)号：US20120215653A1
公开(公告)日：2012-08-23
申请号：US13460126
申请日：2012-04-30
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A system and method for creating and classifying listings within user-defined marketplaces. An information database in communication with an information application comprises a plurality of marketplaces and a plurality of listings respectively classified within the plurality of marketplaces. The marketplaces stored in the information database may be either pre-defined or user-defined. User-defined marketplaces are created based at least in part on information supplied by an access device in communication with the information database.
摘要翻译： 用于在用户定义的市场中创建和分类列表的系统和方法。 与信息应用程序通信的信息数据库包括分别在多个市场中分类的多个市场和多个列表。 存储在信息数据库中的市场可以是预定义的或用户定义的。 至少部分地基于与信息数据库通信的访问设备提供的信息创建用户定义的市场。
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公开(公告)号：US08898130B1
公开(公告)日：2014-11-25
申请号：US12031028
申请日：2008-02-14
申请人： Bradley T. Sims , Sivakumar Chinnasamy , Tsu-Jung Kung , Chandrasekar Krishnan , Qi Gu , Yu Lo Cyrus Chang , Jian Huang , Yankang Jiang
发明人： Bradley T. Sims , Sivakumar Chinnasamy , Tsu-Jung Kung , Chandrasekar Krishnan , Qi Gu , Yu Lo Cyrus Chang , Jian Huang , Yankang Jiang
IPC分类号： G06F17/30
CPC分类号： G06Q30/08
摘要： At least one listing is retrieved based on a search query, the query including at least one parameter associated with an element of a hierarchical index A determination of a normalized click-through rate for each of the at least one listings is made, the normalized click-through rate for a listing being based on a click-through rate for the listing that is adjusted according to one or more positions in which the listing has been displayed in each of a plurality of sets of search results. A determination is made of a position for the at least one listing in a set of search results based at least in part on an aggregation of the aggregate normalized click-through rates associated with at least one level of a hierarchical index.
摘要翻译： 基于搜索查询来检索至少一个列表，所述查询包括与分层索引A的元素相关联的至少一个参数。对所述至少一个列表中的每一个进行归一化点击率的确定，所述归一化点击 所述列表的通过价格是根据所述列表的点击率根据在多个搜索结果集中的每一个中显示列表的一个或多个位置进行调整的点击率。 至少部分地基于与至少一个分层索引级别相关联的总标准化点击率的聚合来确定在一组搜索结果中的至少一个列表的位置。
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公开(公告)号：US08732177B1
公开(公告)日：2014-05-20
申请号：US12767057
申请日：2010-04-26
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： A search query is received. One or more listings is identified responsive to the search query. For each of the one or more of listings, the following are determined: a relevancy score based on one or more parameters in the search query, an expected click through rate, and at least one of a content density boost that is based on one or more fields that are included in or excluded from the listing and a geography type boost that is based on a comparison of one or more geography parameters of the query to one or more geography parameters of the listing. For each of the one or more listings, a performance score is calculated based on the relevancy score, the expected click through rate, and at least one of the content density boost and the geography type boost.
摘要翻译： 接收到一个搜索查询。 响应于搜索查询识别一个或多个列表。 对于一个或多个列表中的每一个，确定以下内容：基于搜索查询中的一个或多个参数的相关性分数，预期的点击率，以及基于一个或多个的内容密度提升中的至少一个 包括在列表中或从列表中排除的更多字段以及基于将查询的一个或多个地理参数与列表的一个或多个地理参数进行比较的地理类型提升。 对于一个或多个列表中的每一个，基于相关性得分，预期点击率以及内容密度提升和地理类型提升中的至少一个来计算表现得分。
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公开(公告)号：US08185552B1
公开(公告)日：2012-05-22
申请号：US11231046
申请日：2005-09-20
IPC分类号： G06F17/00
CPC分类号： G06Q30/02
摘要： A system and method for creating and classifying listings within user-defined marketplaces. An information database in communication with an information application comprises a plurality of marketplaces and a plurality of listings respectively classified within the plurality of marketplaces. The marketplaces stored in the information database may be either pre-defined or user-defined. User-defined marketplaces are created based at least in part on information supplied by an access device in communication with the information database.
摘要翻译： 用于在用户定义的市场中创建和分类列表的系统和方法。 与信息应用程序通信的信息数据库包括分别在多个市场中分类的多个市场和多个列表。 存储在信息数据库中的市场可以是预定义的或用户定义的。 至少部分地基于与信息数据库通信的访问设备提供的信息创建用户定义的市场。
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