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公开(公告)号：US20160379261A1
公开(公告)日：2016-12-29
申请号：US14752435
申请日：2015-06-26
申请人： INTEL CORPORATION
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0261
摘要： Disclosed herein is a computer system for rendering targeted content on a digital sign. The computer system includes a display screen and a camera. The computer system also includes a video analytics module to receive video images from the camera and generate audience metrics based on the video images. The audience metrics include eye gaze information that identifies an area of the display screen being viewed by a person. The computer system also includes a content management module to identify a content selection to be rendered by the digital sign based on the audience metrics.
摘要翻译： 本文公开了一种用于在数字标志上呈现目标内容的计算机系统。 计算机系统包括显示屏和相机。 计算机系统还包括视频分析模块，用于从相机接收视频图像，并基于视频图像生成受众指标。 观众指标包括识别人正在观看的显示屏幕的区域的眼睛注视信息。 计算机系统还包括内容管理模块，用于基于观众度量标识要由数字符号呈现的内容选择。
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公开(公告)号：US20160379251A1
公开(公告)日：2016-12-29
申请号：US14752471
申请日：2015-06-26
申请人： Intel Corporation
发明人： Addicam V. Sanjay , Archana Rajendran , Jose A. Avalos , Lakshman Krishnamurthy , Mary C. Murphy-Hoye , Miriam Daniel , Rajnish Maini
CPC分类号： G06Q30/0255 , G06F16/9535 , G06Q30/0261 , G06Q30/0267 , G06Q30/0269 , G06Q50/01 , H04W4/029 , H04W4/80
摘要： Disclosed herein is a computer system for rendering targeted advertisements. The computer system includes a Web crawling module that generates product information based on product reviews obtained from product review Websites. The computer system also includes a content management module that receives audience metrics and user interest data from a digital sign. The audience metrics describe features of people in the vicinity of the digital sign, and the user interest data is received from a mobile device in the vicinity of the digital sign. The computer system also includes a data miner to correlate the product information, the user interest data, and the audience metrics to identify an advertisement likely to appeal to the user of the mobile device.
摘要翻译： 这里公开了一种用于呈现目标广告的计算机系统。 计算机系统包括一个Web爬行模块，可根据从产品评论网站获得的产品评估产生产品信息。 计算机系统还包括内容管理模块，其从数字符号接收观众指标和用户兴趣数据。 观众指标描述数字符号附近的人的特征，并且从数字标牌附近的移动设备接收用户感兴趣的数据。 计算机系统还包括数据挖掘机，用于将产品信息，用户兴趣数据和受众度量相关联，以识别可能吸引移动设备的用户的广告。
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