公开(公告)号：US11113741B2

公开(公告)日：2021-09-07

申请号：US16179972

申请日：2018-11-04

申请人： INTERNATIONAL BUSINESS MACHINES CORPORATION

发明人： Yada Zhu ,  Ajay Deshpande ,  Brian Quanz ,  Xuan Liu ,  Pin-Yu Chen

IPC分类号： G06Q30/06 ,  G06Q30/02 ,  G06F16/35 ,  G06F16/901

摘要： A computer implemented method and system of presenting content on a display of a computing device is provided. Historical data including data of a plurality of customers and data of a plurality of products is received. A hybrid graph is created. The hybrid graph includes one or more customer nodes and product nodes. Between each two customers, a customer weight factor is applied. Between each two products, a product weight factor is applied. One or more products related to a seed product are identified. For each identified related product, a return affinity score towards the requestor customer is determined. A representation of the related products is sent to be displayed on the computing device of the requestor customer, based on the affinity score.