公开(公告)号：US20230171449A1

公开(公告)日：2023-06-01

申请号：US18060413

申请日：2022-11-30

Applicant: Invidi Technologies Corporation

Inventor： Robert Booth ,  Steven Riedl

IPC: H04N21/258 ,  H04N21/845

CPC classification number: H04N21/258 ,  H04N21/8456

Abstract: A system and associated functionality are described for identifying, verifying, and replacing insertion opportunity information in content streams. A trigger replacement system (100) for use in an addressable advertising context includes a watermark detector (102) receives a video stream and detects triggers that indicate an insertion opportunity such as watermarks. Information from the watermarks is provided to a logic and decision server (104) that also receives a metadata feed relating to addressable insertion opportunities, assets, and targeting parameters. Once the logic and decision server (104) has processed the watermark information and the metadata feed, the server (104) generates replacement cue information identifying the addressable insertion opportunity. The server (104) can also transmit instructions to a server-side device (110), for example, a server-side ad inserter, a break information server, packager, manifest manipulator, or user device such as a set top box (112) to implement delivery of addressable assets.

公开(公告)号：US20200220909A1

公开(公告)日：2020-07-09

申请号：US16600262

申请日：2019-10-11

Applicant: INVIDI Technologies Corporation

Inventor： Robert Booth ,  Alden Lloyd Peterson ,  Mike Festa ,  Matthew Oyer

IPC: H04L29/06

Abstract: A method and apparatus are disclosed for preparing program data for delivery to internet-enabled client devices implementing a targeted advertising scheme. A data combining apparatus (100) and associated data are provided for generating a combined manifest file. The apparatus (100) includes a demultiplexer (104), a data message handler (102), an A/V segmenter (103), and a manifest and metadata combiner (104). A content stream (105) (e.g., MPEG-TS) may be received at demultiplexer (104) and separated into data messages (i.e., metadata) and A/V content. Data message handler (102) may process the data messages into data message files (106) which include metadata. A/V segmenter (103) may segment the A/V content into A/V file chunks and generate manifest files (107) which include PTSs. Manifest and metadata combiner (104) may merge the data message files (106) and manifest files (107) into combined manifest files (108).