公开(公告)号：US09286616B2

公开(公告)日：2016-03-15

申请号：US13246528

申请日：2011-09-27

申请人： Jason A. Kilar ,  Brian Soebekti ,  Thomas C. Tate ,  Wing Chit Mak ,  Richard W. Tom ,  Eric I. Feng ,  Hua Zheng ,  Jean-Paul Colaco ,  Xin Jin

发明人： Jason A. Kilar ,  Brian Soebekti ,  Thomas C. Tate ,  Wing Chit Mak ,  Richard W. Tom ,  Eric I. Feng ,  Hua Zheng ,  Jean-Paul Colaco ,  Xin Jin

IPC分类号： G06F3/048 ,  G06F3/01 ,  G06F3/06 ,  G06Q30/02 ,  H04N7/16 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2343 ,  H04N21/258 ,  H04N21/475 ,  H04N21/658 ,  H04N21/81

CPC分类号： H04N21/812 ,  G06Q30/02 ,  H04L65/608 ,  H04N7/162 ,  H04N7/163 ,  H04N7/17318 ,  H04N21/23424 ,  H04N21/23439 ,  H04N21/25891 ,  H04N21/4755 ,  H04N21/6582

摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements. In one embodiment, the method receives an identification of the media program to be sent to the user device, transmits metadata defining an advertising break having at least one advertisement opportunity within the media program, at the advertisement opportunity, transmits advertising control options, receives a user selection for the advertising control options, sends the advertisement to the user device according to the user selection for the advertising control options, receives advertising viewing data describing the streaming of the advertisement to the user device, and stores the advertisement viewing data.

摘要翻译： 描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。 该方法允许用户控制广告的呈现。 在一个实施例中，该方法接收要发送给用户设备的媒体节目的标识，在广告机会上发送定义具有媒体节目内的至少一个广告机会的广告休息的元数据，发送广告控制选项，接收 用户选择广告控制选项，根据广告控制选项的用户选择将广告发送到用户设备，接收描述广告流的广告观看数据到用户设备，并存储广告观看数据。

公开(公告)号：US08997150B2

公开(公告)日：2015-03-31

申请号：US13246624

申请日：2011-09-27

申请人： Jason A. Kilar ,  Jessica Page Ivy ,  Wing Chit Mak ,  Richard W. Tom ,  Robert Masao Wong ,  Bryon Edward Schafer ,  Hua Zheng ,  Jean-Paul Colaco ,  Brian Soebekti

发明人： Jason A. Kilar ,  Jessica Page Ivy ,  Wing Chit Mak ,  Richard W. Tom ,  Robert Masao Wong ,  Bryon Edward Schafer ,  Hua Zheng ,  Jean-Paul Colaco ,  Brian Soebekti

IPC分类号： G06F3/00 ,  G06F13/00 ,  H04N5/445 ,  G06Q30/02 ,  H04N7/16 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2343 ,  H04N21/258 ,  H04N21/475 ,  H04N21/658 ,  H04N21/81

CPC分类号： G06Q30/02 ,  H04N7/163 ,  H04N7/17318 ,  H04N21/23424 ,  H04N21/23439 ,  H04N21/25891 ,  H04N21/4755 ,  H04N21/6582 ,  H04N21/812

摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.

摘要翻译： 描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。 该方法允许用户中断广告的回放，并且继续播放媒体节目而没有进一步的广告，或者中断广告的回放以替代不同版本的广告。

公开(公告)号：US09202224B2

公开(公告)日：2015-12-01

申请号：US13246540

申请日：2011-09-27

申请人： Jason A. Kilar ,  Jessica Page Ivy ,  Wing Chit Mak ,  Richard W. Tom ,  Robert Masao Wong ,  Bryon Edward Schafer ,  Hua Zheng ,  Jean-Paul Colaco ,  Brian Soebekti

发明人： Jason A. Kilar ,  Jessica Page Ivy ,  Wing Chit Mak ,  Richard W. Tom ,  Robert Masao Wong ,  Bryon Edward Schafer ,  Hua Zheng ,  Jean-Paul Colaco ,  Brian Soebekti

IPC分类号： G06F12/08 ,  G06F13/10 ,  G06F13/12 ,  G06F13/20 ,  G06Q30/02 ,  H04N7/16 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2343 ,  H04N21/258 ,  H04N21/475 ,  H04N21/658 ,  H04N21/81

CPC分类号： G06Q30/02 ,  H04N7/163 ,  H04N7/17318 ,  H04N21/23424 ,  H04N21/23439 ,  H04N21/25891 ,  H04N21/4755 ,  H04N21/6582 ,  H04N21/812

摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.

摘要翻译： 描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。 该方法允许用户管理用户信息的提供，例如调查和广告反馈给媒体节目提供商，以改善广告体验。