METHOD AND SYSTEM FOR CREATING TARGETED ADVERTISING UTILIZING SOCIAL MEDIA ACTIVITY
    2.
    发明申请
    METHOD AND SYSTEM FOR CREATING TARGETED ADVERTISING UTILIZING SOCIAL MEDIA ACTIVITY 审中-公开
    利用社会媒体活动创造目标广告的方法与系统

    公开(公告)号:US20130035982A1

    公开(公告)日:2013-02-07

    申请号:US13368515

    申请日:2012-02-08

    IPC分类号: G06Q10/00 G06Q30/02

    摘要: Methods and systems for identifying, retrieving and analyzing social media data pertinent to a business' customers to derive personal information that can be used for targeted advertising, thereby helping the business improve and grow. A scanning engine searches social media spaces to identify the presence of a business' customers. A data engine will collect the social activity data from the various social networking sites based upon social presence identified by the scanning engine. An analytic engine will analyze the information collected by the data engine. This will give a business a 360 degree view of its business and customers and help the business to find the cause behind the effect and develop the right strategy to improve and grow its business.

    摘要翻译: 用于识别,检索和分析与企业客户相关的社交媒体数据的方法和系统,以获得可用于有针对性的广告的个人信息,从而帮助业务改进和发展。 扫描引擎搜索社交媒体空间以识别企业的客户的存在。 数据引擎将基于由扫描引擎识别的社会存在从各种社交网站收集社交活动数据。 分析引擎将分析数据引擎收集的信息。 这将为企业提供360度业务和客户的视野,帮助企业找到效果背后的原因,制定正确的策略,改善和发展业务。