摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for managing decision models. In one aspect, a method includes providing data that cause presentation of a model development user interface receiving first model rule data through the user interface. The first model rule data specify a first characteristic of a violating resource and a threshold score for the first characteristic. Additional model rule data are received through the user interface. The additional model rule data specify one or more additional model rules. Relationship data are received through the user interface for each of the additional model rules. The relationship data specify sets of the additional model rules that violating resources satisfy. Data that cause a hierarchical presentation of the first model rule and the additional model rules are provided.
摘要:
Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for providing to a user device a rule set specifying adjustments to be made by the user device to predicted performance measures of content items presented by the user device. The method includes receiving a content item request from a user device for content items, the user device being associated with a user device identifier; determining content items responsive to the content item request, each of the content items have a predicted performance measure; identifying a rule set specifying adjustments to be performed by the user device to the predicted performance measures of the determined content items in response to particular user interactions with the determined content items when presented on the user device; and providing the determined content items and the rule set to the user device in response to the content item request.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing content item compliance with specified guidelines. In one aspect, a method includes receiving training data that specify manual classifications of content items and feature values for each of the content items, where each manual classification specifies whether the content item is a violating content item. Using the training data, a compliance model is trained to classify an unclassified content item as a violating content item based on the feature values of the unclassified content item. A determination is made that the compliance model has an accuracy measure that meets a threshold accuracy measure. In response to determining that the accuracy measure for the compliance model meets the accuracy threshold, unclassified content items are classified using the feature values for the unclassified content items, and data specifying the classifications are provided.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for outcome estimation and content item selection. In one aspect, a method includes training an outcome estimation model using both regression prediction quality measures and ranking prediction quality measures. In response to receiving a request for one or more content items; a predicted outcome is computed for each content item in a set of content items, each respective outcome being computed using the outcome estimation model and feature values associated with each respective the content item. Selection scores are computed for the content items using the predicted outcome. In turn, one or more content items are selected for presentation based on the selection scores; and data are provided that cause presentation of the one or more content items at a client device.