公开(公告)号：US20070150342A1

公开(公告)日：2007-06-28

申请号：US11390713

申请日：2006-03-28

申请人： Justin Law ,  Muhammad Hussain ,  David Sobotka ,  Aftab Zia ,  Sudhir Tonse ,  Venkata Bhamidipati ,  M. Khan

发明人： Justin Law ,  Muhammad Hussain ,  David Sobotka ,  Aftab Zia ,  Sudhir Tonse ,  Venkata Bhamidipati ,  M. Khan

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0256

摘要： Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.

摘要翻译： 提供了系统和方法来动态地排序从至少一个广告供应商接收的广告。 在一个实施例中，一种方法包括向至少第一广告提供者发送请求; 从所述至少第一广告提供者接收一个或多个广告; 识别与所述一个或多个广告中的每一个相关联的优先级参数; 以及基于所述优先级参数，将来自所述至少第一广告提供者的所述一个或多个广告动态排序为响应的两个或更多个位置。

公开(公告)号：US20070150343A1

公开(公告)日：2007-06-28

申请号：US11390766

申请日：2006-03-28

申请人： John Kannapell ,  Muhammad Hussain ,  M. Khan ,  David Sobotka ,  Afta Zia ,  Sudhir Tonse ,  Mohan Rao ,  Venkata Bhamidipati ,  Pratibha Gupta ,  Shishu Bedi ,  Donald Bragg ,  Brock LaPorte ,  Justin Law ,  Vijay Eranti

发明人： John Kannapell ,  Muhammad Hussain ,  M. Khan ,  David Sobotka ,  Afta Zia ,  Sudhir Tonse ,  Mohan Rao ,  Venkata Bhamidipati ,  Pratibha Gupta ,  Shishu Bedi ,  Donald Bragg ,  Brock LaPorte ,  Justin Law ,  Vijay Eranti

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0273

摘要： Systems and methods are provided for increasing user response to advertisements. Embodiments include an optimization engine configured to identify a request from a requester; identify at least one potential keyword associated with the request; associate the at least one potential keyword with at least one criteria bin; and identify at least one keyword from the at least one criteria bin based on a weight given the at least one criteria bin; and a routing system communicating with the requester and a supplier, the routing system also communicating with the optimization engine, the routing system configured to dynamically alter the base request with the at least one keyword to form an altered request; and send the altered request to the supplier.

摘要翻译： 提供了用于增加用户对广告的响应的系统和方法。 实施例包括配置成识别来自请求者的请求的优化引擎; 识别与该请求相关联的至少一个潜在关键字; 将所述至少一个潜在关键字与至少一个标准bin相关联; 以及基于给出所述至少一个标准箱的重量，从所述至少一个标准箱中识别至少一个关键字; 以及与所述请求者和供应商通信的路由系统，所述路由系统还与所述优化引擎通信，所述路由系统被配置为使用所述至少一个关键字动态地改变所述基本请求以形成改变的请求; 并将更改的请求发送给供应商。

公开(公告)号：US20070150347A1

公开(公告)日：2007-06-28

申请号：US11391088

申请日：2006-03-28

申请人： Venkata Bhamidipati ,  Muhammad Hussain ,  Aftab Zia ,  M. Khan ,  John Kannapell ,  David Sobotka

发明人： Venkata Bhamidipati ,  Muhammad Hussain ,  Aftab Zia ,  M. Khan ,  John Kannapell ,  David Sobotka

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0269 ,  G06Q30/0273 ,  H04L67/20

摘要： Systems and methods are provided for dynamically backfilling a deficient number of advertisements from an advertisement supplier. In one embodiment, a method includes identifying a first request from an advertisement requester, the first request identifying a desired number of advertisements to receive from a first advertisement supplier; identifying a first fetching period; sending the first request to the first advertisement supplier; monitoring to determine whether the desired number of advertisements from the first advertisement supplier are received within the first fetching period; and if the desired number of advertisements are not received within the first fetching period, performing a backfill mechanism to supply the desired number of advertisements.

摘要翻译： 提供了用于从广告供应商动态地回填缺少数量的广告的系统和方法。 在一个实施例中，一种方法包括从广告请求者识别第一请求，第一请求标识要从第一广告提供者接收的期望数量的广告; 识别第一个获取周期; 向第一广告供应商发送第一请求; 监视以确定在所述第一提取周期内是否接收到来自所述第一广告提供者的期望数量的广告; 并且如果在第一提取周期内没有接收到期望数量的广告，则执行回填机制以提供期望数量的广告。

公开(公告)号：US20070150341A1

公开(公告)日：2007-06-28

申请号：US11390651

申请日：2006-03-28

申请人： Aftab Zia ,  David Sobotka ,  Vijay Eranti ,  Venkata Bhamidipati

发明人： Aftab Zia ,  David Sobotka ,  Vijay Eranti ,  Venkata Bhamidipati

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0272

摘要： Systems and methods are provided for ensuring timely receipt of advertisements in response to an advertisement request. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a total response time allowed to process the base request, wherein the total response time allowed includes a preprocessing period before the base request is sent to an advertisement supplier; a fetch period to send the request to the advertisement supplier and receive advertisements from the advertisement supplier; and a postprocessing period to process the advertisements obtained from the advertisement supplier and send the advertisements to the advertisement requester; and monitoring the processing of the base request to determine whether the advertisements are received and sent to the advertisement requester within the total response time allowed.

摘要翻译： 提供了系统和方法，以确保响应广告请求及时收到广告。 在一个实施例中，一种方法包括从广告请求者识别基本请求; 识别允许处理基本请求的总响应时间，其中允许的总响应时间包括在基本请求被发送到广告提供者之前的预处理周期; 向广告供应商发送请求并从广告供应商接收广告的获取期间; 以及处理从广告供应商获得的广告并将广告发送到广告请求者的后处理期间; 以及监视基本请求的处理，以确定是否在允许的总响应时间内将广告接收并发送到广告请求者。