公开(公告)号：US20110106628A1

公开(公告)日：2011-05-05

申请号：US12990305

申请日：2009-04-30

申请人： Ki-Won Nam ,  Ji-Hyuk Cha ,  Pyong-Taek Kim

发明人： Ki-Won Nam ,  Ji-Hyuk Cha ,  Pyong-Taek Kim

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269 ,  G06Q30/0277

摘要： A control system and method of advertisement exposure are provided, in which the control system for advertisement exposure includes: a communication unit for communicating via a network with a multiplicity of client terminals, each including a web browser having a main area where a predetermined webpage is output and a sub area different from the main area; a storage unit for storing advertisement information and information about an incentive created to correspond to the advertisement information and offered to a user; and a control unit for outputting the advertisement information to at least one of the main are and sub area, and accumulating a corresponding incentive depending on an amount of viewing by plural users for the advertisement information to output information about the accumulated incentive to the sub area of the web browser. Accordingly, the advertisement information can be exposed more effectively through the web browser.

摘要翻译： 提供一种广告曝光的控制系统和方法，其中广告曝光的控制系统包括：通过网络与多个客户终端通信的通信单元，每个客户端包括具有预定网页的主要区域的网络浏览器 输出和与主要区域不同的子区域; 存储单元，用于存储广告信息和关于针对广告信息创建并被提供给用户的激励的信息; 以及控制单元，用于将广告信息输出到主要区域和子区域中的至少一个，并且根据多个用户的广告信息的观看量积累相应的激励，以将关于累积激励的信息输出到子区域 的网页浏览器。 因此，可以通过网络浏览器更有效地曝光广告信息。

公开(公告)号：US08863177B2

公开(公告)日：2014-10-14

申请号：US12919471

申请日：2009-02-25

申请人： Ji-Hyuk Cha ,  Pyong-Taek Kim ,  Nam-A Park ,  Joo-Won Lee ,  Ki-Won Nam

发明人： Ji-Hyuk Cha ,  Pyong-Taek Kim ,  Nam-A Park ,  Joo-Won Lee ,  Ki-Won Nam

IPC分类号： H04N7/10 ,  H04N7/173 ,  H04N21/81 ,  H04N21/438 ,  H04H60/63 ,  H04N21/431 ,  H04H60/32

CPC分类号： H04N7/173 ,  H04H60/32 ,  H04H60/63 ,  H04N21/4316 ,  H04N21/4383 ,  H04N21/812

摘要： A system for inserting advertisement data into broadcast data and method thereof are provided. The system and method can output advertisement data to a certain portion of a lower end of a screen image of the new channel for a certain time when a current channel is changed to a different broadcast channel according to a viewer's intention while the viewer is viewing a broadcast program, thus minimizing viewer's reluctance to the advertisement output, reducing the burden of an advertiser, and guaranteeing a visual continuity of a broadcast program desired to be searched. Using the present invention, when channels are switched for searching for broadcast programs or when power is turned on or off, advertisement data can be output to the same screen while outputting a pertinent broadcast program, thereby exposing the advertisement data without interrupting the broadcast program.

摘要翻译： 提供了一种用于将广告数据插入到广播数据中的系统及其方法。 当观看者正在观看时，系统和方法可以在当前频道根据观众的意图改变到不同的广播频道的特定时间，将广告数据输出到新频道的屏幕图像的下端的特定部分 广播节目，从而最小化观众对广告输出的不愿，减轻了广告商的负担，并保证了希望被搜索的广播节目的视觉连续性。 使用本发明，当切换用于搜索广播节目的频道或者当打开或关闭电源时，可以在输出相关的广播节目的同时，将广告数据输出到相同的屏幕，从而暴露广告数据而不中断广播节目。

公开(公告)号：US09245273B2

公开(公告)日：2016-01-26

申请号：US12990305

申请日：2009-04-30

申请人： Ki-Won Nam ,  Ji-Hyuk Cha ,  Pyong-Taek Kim

发明人： Ki-Won Nam ,  Ji-Hyuk Cha ,  Pyong-Taek Kim

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269 ,  G06Q30/0277

摘要： A control system and method of advertisement exposure are provided, in which the control system for advertisement exposure includes: a communication unit for communicating via a network with a multiplicity of client terminals, each including a web browser having a main area where a predetermined webpage is output and a sub area different from the main area; a storage unit for storing advertisement information and information about an incentive created to correspond to the advertisement information and offered to a user; and a control unit for outputting the advertisement information to at least one of the main are and sub area, and accumulating a corresponding incentive depending on an amount of viewing by plural users for the advertisement information to output information about the accumulated incentive to the sub area of the web browser. Accordingly, the advertisement information can be exposed more effectively through the web browser.

摘要翻译： 提供一种广告曝光的控制系统和方法，其中广告曝光的控制系统包括：通过网络与多个客户终端通信的通信单元，每个客户端包括具有预定网页的主要区域的网络浏览器 输出和与主要区域不同的子区域; 存储单元，用于存储广告信息和关于针对广告信息创建并被提供给用户的激励的信息; 以及控制单元，用于将广告信息输出到主要区域和子区域中的至少一个，并且根据多个用户的广告信息的观看量积累相应的激励，以将关于累积激励的信息输出到子区域 的网页浏览器。 因此，可以通过网络浏览器更有效地曝光广告信息。

公开(公告)号：US20110265117A1

公开(公告)日：2011-10-27

申请号：US12919471

申请日：2009-02-25

申请人： Ji-Hyuk Cha ,  Pyong-Taek Kim ,  Nam-A Park ,  Joo-Won Lee ,  Ki-Won Nam

发明人： Ji-Hyuk Cha ,  Pyong-Taek Kim ,  Nam-A Park ,  Joo-Won Lee ,  Ki-Won Nam

IPC分类号： H04N7/10

CPC分类号： H04N7/173 ,  H04H60/32 ,  H04H60/63 ,  H04N21/4316 ,  H04N21/4383 ,  H04N21/812

摘要： A system for inserting advertisement data into broadcast data and method thereof are provided. The system and method can output advertisement data to a certain portion of a lower end of a screen image of the new channel for a certain time when a current channel is changed to a different broadcast channel according to a viewer's intention while the viewer is viewing a broadcast program, thus minimizing viewer's reluctance to the advertisement output, reducing the burden of an advertiser, and guaranteeing a visual continuity of a broadcast program desired to be searched. Using the present invention, when channels are switched for searching for broadcast programs or when power is turned on or off, advertisement data can be output to the same screen while outputting a pertinent broadcast program, thereby exposing the advertisement data without interrupting the broadcast program. In addition, an advertisement cost incurring from exposing the advertisement data is accumulated, a lottery is automatically executed at certain time interval, and the viewer of the advertisement is allowed to have a return for viewing the advertisement, so the viewer is incited to spare more time for viewing the advertisement and the viewer's concentration on the advertisement can increase. Moreover, because the image of an entertainer is inserted when local advertisement data is output, the advertisement can be made at a low-priced cost for portrait rights and the entertainer can produce supplementary advertisement profit without having to do an activity of CF photographing.

摘要翻译： 提供了一种用于将广告数据插入到广播数据中的系统及其方法。 当观看者正在观看时，系统和方法可以在当前频道根据观众的意图改变到不同的广播频道的特定时间，将广告数据输出到新频道的屏幕图像的下端的特定部分 广播节目，从而最小化观众对广告输出的不愿，减轻了广告商的负担，并保证了希望被搜索的广播节目的视觉连续性。 使用本发明，当切换用于搜索广播节目的频道或者当打开或关闭电源时，可以在输出相关的广播节目的同时，将广告数据输出到相同的屏幕，从而暴露广告数据而不中断广播节目。 此外，由于曝光广告数据而产生的广告费用被累积，所以以特定的时间间隔自动执行彩票，并且广告的观众被允许具有用于观看广告的返回，因此观众煽动更多的闲置 查看广告的时间和观众对广告的集中度可能会增加。 此外，由于当输出本地广告数据时插入艺人的图像，所以广告可以以低成本的肖像权利进行，并且艺人可以产生辅助广告利润而不必进行CF拍摄的活动。

公开(公告)号：US20100250357A1

公开(公告)日：2010-09-30

申请号：US12301888

申请日：2007-05-22

申请人： Pyong-Taek Kim

发明人： Pyong-Taek Kim

IPC分类号： G06Q30/00 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0222 ,  G06Q30/0239 ,  G06Q30/0275 ,  G06Q30/0277

摘要： Provided are an online advertising system and method, which accumulate, in real time, personal reserves earned upon a multiplicity of customers viewing an advertisement by integrated processing, and award the accumulated reserve, i.e., a member integrated reserve earned jointly by a multiplicity of members, as a discount rate of a purchase price when a purchase signal is issued from a certain customer, to thereby revitalize advertisement viewing and shopping. In accordance with the online advertising system and method of the present invention, a multiplicity of customers earn reserves for advertisement information and product information viewing, the earned reserves are accumulated jointly for members to form member integrated reserve points in real time, and the member integrated reserve points accumulated jointly by the members are paid as a discount rate of a product purchase price of a certain customer in response to a purchase signal from the corresponding customer, thereby revitalizing advertising viewing, and the member integrated reserve points displayed on a website are modified in real time, thereby facilitating the revitalization of consumption.

摘要翻译： 提供了一种在线广告系统和方法，其实时累积通过综合处理在多个客户观看广告中获得的个人储备，并且授予累积储备，即由多个成员联合获得的成员综合储备 作为从特定客户发出购买信号时的购买价格的折现率，从而振兴广告观看和购物。 根据本发明的在线广告系统和方法，多个客户获得广告信息和产品信息查看的储备金，共同累积所获得的储备，实时成员组成会员综合储备点，成员综合 由成员共同累积的储备金作为特定客户的购买价格的折扣率作为响应来自相应客户的购买信号的支付，从而振兴广告观看，并且在网站上显示的会员综合储备点被修改 实时地促进消费振兴。