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    Feature-value attachment, reranking and filtering for advertisements
    3.
    发明授权
    Feature-value attachment, reranking and filtering for advertisements 有权

    公开(公告)号：US10346854B2

    公开(公告)日：2019-07-09

    申请号：US11948721

    申请日：2007-11-30

    申请人： Ewa Dominowska ,  Robert J. Ragno

    发明人： Ewa Dominowska ,  Robert J. Ragno

    IPC分类号： G06Q30/02

    摘要： An approach is provided for associating structured information as feature-value pairs with advertisements at an advertisement system that provides advertisements for presentation with primary content. Feature-value pairs corresponding with advertisements describe features of the products or services associated with the advertisements. The feature-value pairs may be used by the advertisement system in a number of different manners, including, among other things: using the feature-value pairs during selection of advertisements for presentation with primary content: allowing users to sort and/or filter advertisements during presentation with primary content based on the associated feature-value pairs; exposing additional information with the advertisements; facilitating fraud detection for the advertisement system; and enabling a hybrid pricing model.

    Keyword expression language for online search and advertising
    5.
    发明授权
    Keyword expression language for online search and advertising 有权
    在线搜索和广告的关键字表达语言

    公开(公告)号：US08751482B2

    公开(公告)日：2014-06-10

    申请号：US13411783

    申请日：2012-03-05

    申请人： Ian P. Ferreira ,  Ewa Dominowska

    发明人： Ian P. Ferreira ,  Ewa Dominowska

    IPC分类号： G06F7/00 ,  G06F17/30

    CPC分类号： G06F17/241 ,  G06F17/2881 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/0241

    摘要： Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.

    摘要翻译： 提供媒体和方法来创建和操作关键词表达语言。 生成语法作为缩写，以表示关键字列表。 该语法作为关键字表达式语言的一部分执行，以提供关键字。 语法包括替代信息组的令牌。 广告商会生成语法，后来第三方使用该语法来匹配搜索查询和广告。 第三方也可能会生成关键字以匹配搜索查询和广告。 这些关键字用于通过互联网触发广告。

    Matching Advertisements to Visual Media Objects
    6.
    发明申请
    Matching Advertisements to Visual Media Objects 有权
    将广告与视觉媒体对象进行匹配

    公开(公告)号：US20090123090A1

    公开(公告)日：2009-05-14

    申请号：US11939269

    申请日：2007-11-13

    申请人： Li Li ,  Brian Burdick ,  Sachin Dhawan ,  Ewa Dominowska

    发明人： Li Li ,  Brian Burdick ,  Sachin Dhawan ,  Ewa Dominowska

    IPC分类号： G06K9/60

    CPC分类号： G06Q30/02 ,  G06K9/6217

    摘要： Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.

    摘要翻译： 提供了用于将可视媒体对象与广告相匹配的系统，方法和计算机可读介质。 本发明的实施例包括接收未分类的可视媒体对象，使用图像识别技术将接收到的可视媒体对象自动分类为主题类别，以及检索分配给相同主题类别的广告以便与之相关联地呈现。

    IMPORT/EXPORT TAX TO DEAL WITH AD TRADE DEFICITS
    7.
    发明申请
    IMPORT/EXPORT TAX TO DEAL WITH AD TRADE DEFICITS 有权
    进口/出口税与贸易缺口交易

    公开(公告)号：US20080103947A1

    公开(公告)日：2008-05-01

    申请号：US11747963

    申请日：2007-05-14

    申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

    发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

    IPC分类号： G06Q30/00 ,  G06F17/10

    CPC分类号： G06Q30/02 ,  G06Q20/207 ,  G06Q30/0241 ,  G06Q30/04 ,  G06Q40/123

    摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

    摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。

    Advertising triggered by sequences of user actions
    8.
    发明申请
    Advertising triggered by sequences of user actions 审中-公开
    由用户操作序列触发的广告

    公开(公告)号：US20070214042A1

    公开(公告)日：2007-09-13

    申请号：US11374213

    申请日：2006-03-13

    申请人： Ewa Dominowska

    发明人： Ewa Dominowska

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0257

    摘要： Selecting advertisements for presentation based on user actions on a computing device is provided. The selected advertisements are associated with products or services that enable or enhance tasks that a user may be attempting to perform on the user device. User actions on the computing device are tracked, and tasks that a user is likely attempting to perform are determined based on the tracked user actions. A determination is also made regarding whether any of these likely tasks are not currently enabled or may be enhanced. Advertisements are then selected and presented for tasks that are not currently enabled or may be enhanced.

    摘要翻译： 提供了基于计算设备上的用户动作来选择用于呈现的广告。 选择的广告与产生或增强用户可能试图在用户设备上执行的任务的产品或服务相关联。 跟踪计算设备上的用户操作，并且基于跟踪的用户动作来确定用户可能尝试执行的任务。 还确定这些可能的任务是否当前没有启用或可能被增强。 然后为当前未启用或可能增强的任务选择并显示广告。

    Evaluating preferences of content on a webpage
    10.
    发明授权
    Evaluating preferences of content on a webpage 有权
    评估网页上内容的偏好设置

    公开(公告)号：US09569541B2

    公开(公告)日：2017-02-14

    申请号：US12650713

    申请日：2009-12-31

    申请人： Reid Andersen ,  David Max Chickering ,  Ewa Dominowska ,  Matt Jacobsen ,  Anton Mityagin

    发明人： Reid Andersen ,  David Max Chickering ,  Ewa Dominowska ,  Matt Jacobsen ,  Anton Mityagin

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30867

    摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate evaluation of digital content preferences are provided. A user is presented with items of digital content and permitted to manipulate the arrangement of the digital content items in the context of a layout area. Based on the user's manipulation of the digital content items, a user preference regarding an arrangement of digital content, such as a location preference, a position preference, and/or a usage preference, is identified. In embodiments, such a user preference can be utilized to later display digital content to a user in accordance therewith.

    摘要翻译： 提供了具有有助于评估数字内容偏好的其上体现的计算机可执行指令的系统，方法和计算机存储介质。 向用户呈现数字内容的项目，并允许其在布局区域的上下文中操纵数字内容项的排列。 基于用户对数字内容项目的操作，识别关于数字内容的布置的用户偏好，诸如位置偏好，位置偏好和/或使用偏好。 在实施例中，可以利用这样的用户偏好来随后根据用户显示数字内容给用户。