TRACKING ONLINE ADVERTISING USING PAYMENT SERVICES
    1.
    发明申请
    TRACKING ONLINE ADVERTISING USING PAYMENT SERVICES 审中-公开
    使用付款服务跟踪在线广告

    公开(公告)号:US20090216579A1

    公开(公告)日:2009-08-27

    申请号:US12036018

    申请日:2008-02-22

    IPC分类号: G06Q10/00

    摘要: A user's online activity is tracked and offers associated with online advertisements presented to the user are identified. Information regarding these offers are provided to a payment service, which associates the information with an account for the user. When the user performs an activity using a payment card or other payment mechanism, the payment service may identify the activity as corresponding with an offer. Information regarding the completion of the activity for the offer may then be associated with information regarding the user's online activity. Additionally, a rebate and/or incentive may be provided to the user based on completion of the activity.

    摘要翻译: 跟踪用户的在线活动,并确定与呈现给用户的在线广告相关联的提供。 关于这些报价的信息被提供给支付服务,其将信息与用户的帐户相关联。 当用户使用支付卡或其他支付机制执行活动时,支付服务可以将活动识别为与提议对应。 关于提供活动的完成的信息可以与关于用户的在线活动的信息相关联。 此外,可以基于活动的完成向用户提供折扣和/或激励。