公开(公告)号：US20090216579A1

公开(公告)日：2009-08-27

申请号：US12036018

申请日：2008-02-22

申请人： Lee-Ming Zen ,  Zack Hilton ,  Trevor Norrington

发明人： Lee-Ming Zen ,  Zack Hilton ,  Trevor Norrington

IPC分类号： G06Q10/00

CPC分类号： G06Q20/12 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0222 ,  G06Q30/0256

摘要： A user's online activity is tracked and offers associated with online advertisements presented to the user are identified. Information regarding these offers are provided to a payment service, which associates the information with an account for the user. When the user performs an activity using a payment card or other payment mechanism, the payment service may identify the activity as corresponding with an offer. Information regarding the completion of the activity for the offer may then be associated with information regarding the user's online activity. Additionally, a rebate and/or incentive may be provided to the user based on completion of the activity.

摘要翻译： 跟踪用户的在线活动，并确定与呈现给用户的在线广告相关联的提供。 关于这些报价的信息被提供给支付服务，其将信息与用户的帐户相关联。 当用户使用支付卡或其他支付机制执行活动时，支付服务可以将活动识别为与提议对应。 关于提供活动的完成的信息可以与关于用户的在线活动的信息相关联。 此外，可以基于活动的完成向用户提供折扣和/或激励。

公开(公告)号：US08515183B2

公开(公告)日：2013-08-20

申请号：US12974184

申请日：2010-12-21

申请人： Lee-Ming Zen ,  Valeri Liborski ,  Gerard Gjonej ,  Teresa Mah

发明人： Lee-Ming Zen ,  Valeri Liborski ,  Gerard Gjonej ,  Teresa Mah

IPC分类号： G06K9/64

CPC分类号： G06F17/30277 ,  G06F17/30876

摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize images to generate identifiers of entities and to determine various relationships between entities and web pages are described. A collection of class images that represent various people and non-people entities deemed relevant for tracking user behavior is generated. Given a class image that represents an entity, an image identifier comprising unique feature vectors for that class image is generated. Given an arbitrary web page, all the images embedded on the web page are analyzed. Each embedded image is compared to the image identifiers of the collection of class images to determine whether or not any entities of interest appear in the embedded images of the web page. If relevant entities do appear on the web page, various associations can be made between the entities found on the page, and between the uniform resource locator (URL) of the web page where the entities appear.

摘要翻译： 描述了具有体现在其上的计算机可执行指令的系统，方法和计算机存储介质，其利用图像来生成实体的标识符并且确定实体和网页之间的各种关系。 生成代表与跟踪用户行为相关的各种人员和非人员实体的类图像集合。 给定表示实体的类图像，生成包含该类图像的唯一特征向量的图像标识符。 给定一个任意网页，分析网页上嵌入的所有图像。 将每个嵌入图像与类图像集合的图像标识符进行比较，以确定感兴趣的实体是否出现在网页的嵌入图像中。 如果相关实体确实出现在网页上，则可以在页面上找到的实体之间以及实体出现的网页的统一资源定位符（URL）之间进行各种关联。

公开(公告)号：US20120158522A1

公开(公告)日：2012-06-21

申请号：US12972382

申请日：2010-12-17

申请人： Hamid Nazer Zadeh ,  Lee-Ming Zen ,  Markus M. Möbius ,  L. Elisa Celis ,  Gregory M. Lewis

发明人： Hamid Nazer Zadeh ,  Lee-Ming Zen ,  Markus M. Möbius ,  L. Elisa Celis ,  Gregory M. Lewis

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/08

摘要： Randomized auctions with priority option may be applied in scenarios where a small number of bidders value an item much higher than other bidders. In an auction of an advertising impression, an advertising platform may compute a priority price to be paid by an advertiser who wins a priority auction for the impression. The advertising platform may collect bids from multiple advertisers, and may determine, based on the bids or on election indications from the advertisers, whether to enter any advertisers into the priority auction. In the priority auction, the impression may be allocated to the advertiser with the highest bid, who may be charged at least the priority price. If no advertisers enter the priority auction, the impression may be allocated randomly between the advertisers with the top d bids, and the advertiser winning the randomized secondary auction may be charged a payment amount equal to the (d+1)-th bid.

摘要翻译： 具有优先权选项的随机拍卖可能适用于少数投标人重视远高于其他投标人的项目的情况。 在广告印象的拍卖中，广告平台可以计算要获得优先拍卖的广告客户要支付的优先价格。 广告平台可以收集多个广告客户的出价，并且可以根据广告商的出价或选举指示来确定是否将任何广告客户输入优先拍卖。 在优先拍卖中，展示次数可能会分配给具有最高出价的广告客户，谁可能至少收取优先级价格。 如果没有广告客户进入优先拍卖，则可以在具有最高出价的广告客户之间随机分配印象，并且获得随机二次拍卖的广告客户可以收取等于第（d + 1）次投标的付款金额。

公开(公告)号：US07333962B2

公开(公告)日：2008-02-19

申请号：US11359742

申请日：2006-02-22

申请人： Lee-Ming Zen

发明人： Lee-Ming Zen

IPC分类号： G06N5/00

CPC分类号： G06N7/005

摘要： Techniques to organize test results are described. In one embodiment, for example, vectors with failure information may be generated from test result files. Nodes for a self-organizing map may be trained with multiple vectors. Vector groups may be formed for multiple nodes with the self-organizing map. Other embodiments are described and claimed.

摘要翻译： 描述组织测试结果的技术。 在一个实施例中，例如，可以从测试结果文件生成具有故障信息的向量。 用于自组织图的节点可以用多个向量进行训练。 可以使用自组织图形成多个节点的向量组。 描述和要求保护其他实施例。

公开(公告)号：US20070198445A1

公开(公告)日：2007-08-23

申请号：US11359742

申请日：2006-02-22

申请人： Lee-Ming Zen

发明人： Lee-Ming Zen

IPC分类号： G06N3/02

CPC分类号： G06N7/005

摘要： Techniques to organize test results are described. In one embodiment, for example, vectors with failure information may be generated from test result files. Nodes for a self-organizing map may be trained with multiple vectors. Vector groups may be formed for multiple nodes with the self-organizing map. Other embodiments are described and claimed.

摘要翻译： 描述组织测试结果的技术。 在一个实施例中，例如，可以从测试结果文件生成具有故障信息的向量。 用于自组织图的节点可以用多个向量进行训练。 可以使用自组织图形成多个节点的向量组。 描述和要求保护其他实施例。