摘要:
Techniques for generating recommendation cluster within a social network service are described. Consistent with some embodiments, sample members in a social network service are identified. The sample members may be associated with prior member activity involving a source member. A cluster category this then selected based on a member attribute shared by a plurality of the sample members. In turn, a recommendation cluster is generated based on the selected cluster category. Generating the recommendation duster may involve selecting member profiles that match the cluster category. The member profiles selected in this way form the recommendation cluster. One or more of the member profiles of the recommendation cluster are then surfaced to a client device operated by the source member.
摘要:
Techniques for assisting a user in determining an interest level between a member of a social network system and an organization. According to various embodiments, applicant data is accessed for applicants having applied to an organization. A set of common applicant characteristics is determined for the set of applicant data. Member data is accessed indicative of a member of an online social media network. An interest score is generated based on a comparison of the member data and the set of applicant data. An identification of the organization is presented based on the interest score.
摘要:
A system to generate a targeted churn reduction campaign in an on-line social networking system may be implemented as a churn reduction campaign generator. In one embodiment, a churn reduction campaign generator utilizes a subscriber retention model and a churn probability model. When there is an indication, within an on-line social networking system, that a member, who is a subscriber to a paid service in the on-line social networking system, is likely to fail to renew their subscription (or “churn”), the churn reduction campaign generator executes the subscriber retention model to trigger a targeted subscriber retention campaign.
摘要:
During a targeting technique, a machine-learning model is generated based on information about previous advertising campaigns and attributes in profiles of users of a social network (which facilitates interactions among the users). The information about the previous advertising campaigns includes specified target groups and associated feedback metrics obtained from individuals, such as impressions served, clicks and/or conversions. This machine-learning model is then used to calculate scores for the users based on attributes in their profiles and/or user behaviors (such as online activities) that indicate probabilities of their responding to a future advertising campaign for a target group. Moreover, based on the calculated scores, a subset of the users is associated with the target group. For example, the users may be ranked based on their calculated scores, and the subset may be those users having scores exceeding a threshold or a predefined value.
摘要:
Techniques are described herein for deriving, for each member of a social networking service, a set of metrics representing a measure of the member's intent and interests. For example, a set of member-intent and member-interest scores are derived by detecting which of several applications and services that a particular user interacts with, when the interactions occur, the frequency of the interactions, the particular type of interactions, the nature of the any particular content (e.g., subject matter, topic, etc.) with which the member is interacting, and so forth. The member-intent and member-interest scores are then made available to a wide-variety of applications and services, for example, for use in personalizing various experiences to best suit the intent and interests of each member.
摘要:
Systems and methods for reducing a churn rate associated with subscribers of social network services are described. In some example embodiments, the systems and methods may access activity information associated with a former subscriber of a social network service, compare the accessed activity information to activity information associated with subscribers of the social network service, identify one or more differences between the activity information associated with the former subscriber of the social network service and the activity information associated with the subscribers of the social network service, and perform an action based on the identified one or more differences.
摘要:
Techniques are described herein for deriving, for each member of a social networking service, a set of metrics representing a measure of the member's intent and interests. For example, a set of member-intent and member-interest scores are derived by detecting which of several applications and services that a particular user interacts with, when the interactions occur, the frequency of the interactions, the particular type of interactions, the nature of the any particular content (e.g., subject matter, topic, etc.) with which the member is interacting, and so forth. The member-intent and member-interest scores are then made available to a wide-variety of applications and services, for example, for use in personalizing various experiences to best suit the intent and interests of each member.