Methods to attribute conversions for online advertisement campaigns
    1.
    发明申请
    Methods to attribute conversions for online advertisement campaigns 有权
    归因于在线广告活动的转化方法

    公开(公告)号:US20050071218A1

    公开(公告)日:2005-03-31

    申请号:US10879457

    申请日:2004-06-29

    IPC分类号: G06F20060101 G06F17/60

    摘要: A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.

    摘要翻译: 一种方法将转换归因于多种事件类型。 定义多个相应事件类型中的每一个的单次印象导致多个用户中的一个的转换的多个概率。 处理器用于选择多个概率的值,以便基于每个用户的观察结果与从多个概率计算的每个用户的相应预期结果之间的差异来最小化总平方误差。

    Methods to attribute conversions for online advertisement campaigns
    2.
    发明授权
    Methods to attribute conversions for online advertisement campaigns 有权
    归因于在线广告活动的转化方法

    公开(公告)号:US08108254B2

    公开(公告)日:2012-01-31

    申请号:US10879457

    申请日:2004-06-29

    IPC分类号: G06Q30/00

    摘要: A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.

    摘要翻译: 一种方法将转换归因于多种事件类型。 定义多个相应事件类型中的每一个的单次印象导致多个用户中的一个的转换的多个概率。 处理器用于选择多个概率的值,以便基于每个用户的观察结果与从多个概率计算的每个用户的相应预期结果之间的差异来最小化总平方误差。

    ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING
    3.
    发明申请
    ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING 有权
    加速和可重复访问的域访问

    公开(公告)号:US20110307579A1

    公开(公告)日:2011-12-15

    申请号:US13217085

    申请日:2011-08-24

    IPC分类号: G06F15/16

    摘要: A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

    摘要翻译: 设备,系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。 作为客户机设备的用户,请求来自由公共实体管理的不同域服务的内容,它们可以在至少一个不同域中的信标中接收统一资源定位符(URL)。 在一个实施例中,信标是单个像素图像。 客户端设备也可以接收Match-ID。 其他域中的信标服务器可以接收对信标的请求,并在域日志中存储Match-ID,以及关于客户端设备的其他信息,哪个域服务提供URL,和/或其他相关的用户活动 。 然后可以使用不同的域日志来用于搜索匹配的Match-ID,加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

    Accelerated and reproducible domain visitor targeting
    4.
    发明授权
    Accelerated and reproducible domain visitor targeting 有权
    加速和可重复的域访问者定位

    公开(公告)号:US08028065B2

    公开(公告)日:2011-09-27

    申请号:US12544966

    申请日:2009-08-20

    IPC分类号: G06F15/173

    摘要: A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

    摘要翻译: 设备,系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。 作为客户机设备的用户,请求来自由公共实体管理的不同域服务的内容,它们可以在至少一个不同域中的信标中接收统一资源定位符(URL)。 在一个实施例中,信标是单个像素图像。 客户端设备也可以接收Match-ID。 其他域中的信标服务器可以接收对信标的请求,并在域日志中存储Match-ID,以及关于客户端设备的其他信息,哪个域服务提供URL,和/或其他相关的用户活动 。 然后可以使用不同的域日志来用于搜索匹配的Match-ID,加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

    Accelerated and reproducible domain visitor targeting
    5.
    发明授权
    Accelerated and reproducible domain visitor targeting 有权
    加速和可重复的域访问者定位

    公开(公告)号:US08200816B2

    公开(公告)日:2012-06-12

    申请号:US13217085

    申请日:2011-08-24

    IPC分类号: G06F15/173

    摘要: A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

    摘要翻译: 设备,系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。 作为客户机设备的用户,请求来自由公共实体管理的不同域服务的内容,它们可以在至少一个不同域中的信标中接收统一资源定位符(URL)。 在一个实施例中,信标是单个像素图像。 客户端设备也可以接收Match-ID。 其他域中的信标服务器可以接收对信标的请求,并在域日志中存储Match-ID,以及关于客户端设备的其他信息,哪个域服务提供URL,和/或其他相关的用户活动 。 然后可以使用不同的域日志来用于搜索匹配的Match-ID,加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

    Accelerated and reproducible domain visitor targeting
    6.
    发明授权
    Accelerated and reproducible domain visitor targeting 有权
    加速和可重复的域访问者定位

    公开(公告)号:US07606897B2

    公开(公告)日:2009-10-20

    申请号:US11697255

    申请日:2007-04-05

    IPC分类号: G06F15/173

    摘要: A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

    摘要翻译: 设备,系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。 作为客户机设备的用户,请求来自由公共实体管理的不同域服务的内容,它们可以在至少一个不同域中的信标中接收统一资源定位符(URL)。 在一个实施例中,信标是单个像素图像。 客户端设备也可以接收Match-ID。 其他域中的信标服务器可以接收对信标的请求,并在域日志中存储Match-ID,以及关于客户端设备的其他信息,哪个域服务提供URL,和/或其他相关的用户活动 。 然后可以使用不同的域日志来用于搜索匹配的Match-ID,加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

    ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING
    7.
    发明申请
    ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING 有权
    加速和可重复访问的域访问

    公开(公告)号:US20090313371A1

    公开(公告)日:2009-12-17

    申请号:US12544966

    申请日:2009-08-20

    IPC分类号: G06F15/173

    摘要: A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

    摘要翻译: 设备,系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。 作为客户机设备的用户,请求来自由公共实体管理的不同域服务的内容,它们可以在至少一个不同域中的信标中接收统一资源定位符(URL)。 在一个实施例中,信标是单个像素图像。 客户端设备也可以接收Match-ID。 其他域中的信标服务器可以接收对信标的请求,并在域日志中存储Match-ID,以及关于客户端设备的其他信息,哪个域服务提供URL,和/或其他相关的用户活动 。 然后可以使用不同的域日志来用于搜索匹配的Match-ID,加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

    ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING
    8.
    发明申请
    ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING 有权
    加速和可重复访问的域访问

    公开(公告)号:US20080250136A1

    公开(公告)日:2008-10-09

    申请号:US11697255

    申请日:2007-04-05

    IPC分类号: G06F15/173

    摘要: A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

    摘要翻译: 设备,系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。 作为客户机设备的用户,请求来自由公共实体管理的不同域服务的内容,它们可以在至少一个不同域中的信标中接收统一资源定位符(URL)。 在一个实施例中,信标是单个像素图像。 客户端设备也可以接收Match-ID。 其他域中的信标服务器可以接收对信标的请求,并在域日志中存储Match-ID,以及关于客户端设备的其他信息,哪个域服务提供URL,和/或其他相关的用户活动 。 然后可以使用不同的域日志来用于搜索匹配的Match-ID,加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。