公开(公告)号：US20140280295A1

公开(公告)日：2014-09-18

申请号：US13803908

申请日：2013-03-14

申请人： MICROSOFT CORPORATION

发明人： ANDREY VLADISLAVOVICH KUROCHKIN ,  AHMED KAMEL ,  SRIRAM KRISHNA PARAMESWAR

IPC分类号： G06F17/30

CPC分类号： G06F16/3337

摘要： Systems, methods, and computer-readable storage media are provided for obtaining and presenting search results in a language that differs from the language in which a query is received. Upon receipt of a search query in a first language, at least one second language (or dialect) to which the search query is directed is determined and one or more search results are retrieved, the search results being based on the search query and associated with the at least one second language (or dialect). Further, embodiments of the present invention relate to generating advertisements including embedded links to landing pages that have been translated into one or more languages (or dialects) associated with a target market. In this way, advertisers are able to more successfully advertise to individuals whose primary language or dialect differs from that of the website and/or the advertiser.

摘要翻译： 提供了系统，方法和计算机可读存储介质，用于以与接收查询的语言不同的语言来获取和呈现搜索结果。 在以第一语言接收到搜索查询后，确定搜索查询所针对的至少一个第二语言（或方言），并且检索一个或多个搜索结果，搜索结果基于搜索查询并与 至少一种第二语言（或方言）。 此外，本发明的实施例涉及生成包括已经翻译成与目标市场相关联的一种或多种语言（或方言）的着陆页的嵌入链接的广告。 通过这种方式，广告客户能够更成功地向主要语言或方言与网站和/或广告客户的主要语言或方言不同的个人做广告。