IDENTIFICATION OF LOCATION-TRACKED AUDIENCES

    公开(公告)号:US20220022004A1

    公开(公告)日:2022-01-20

    申请号:US16928947

    申请日:2020-07-14

    摘要: Disclosed herein identifies audiences of mobile devices that behave a like a seed group of devices. That is, the behave alike group are those devices that move in similar patterns and visit the similar locations with a similar frequency as the devices of the seed group. Similarity is based on correlative similarity in having visited matching categories of location styles identified via mapping data (e.g., devices that visit national parks at a similar frequency). Correlative similarity is performed using a machine learning model trained via a follow the regularized leader proximal.