EMAIL SIGNATURE ADVERTISEMENT TARGETING
    1.
    发明申请
    EMAIL SIGNATURE ADVERTISEMENT TARGETING 审中-公开
    电子邮件签名广告目标

    公开(公告)号:US20150324849A1

    公开(公告)日:2015-11-12

    申请号:US12035241

    申请日:2008-02-21

    摘要: Methods, systems, and computer program products are provided for information presentation. In one implementation, a method is provided. The method includes generating a message, identifying suggested content to be included with the message, suggesting one or more of the suggested content items to a user, receiving a user input with respect to the one or more suggested content items, and sending the message according to the user input including one or more selected content items of the one or more suggested content items.

    摘要翻译: 提供方法,系统和计算机程序产品用于信息呈现。 在一个实现中,提供了一种方法。 该方法包括生成消息,识别要包括在消息中的建议内容,向用户建议一个或多个建议内容项,接收关于一个或多个建议内容项的用户输入,以及根据 所述用户输入包括所述一个或多个建议内容项的一个或多个所选择的内容项。

    Automatically generating ads and ad-serving index
    2.
    发明授权
    Automatically generating ads and ad-serving index 有权
    自动生成广告和广告投放索引

    公开(公告)号:US08326686B2

    公开(公告)日:2012-12-04

    申请号:US11394135

    申请日:2006-03-30

    IPC分类号: G06Q30/00

    摘要: Advertiser repository information (e.g., a list of HTML pages) may be used to automatically generate a page-ad and associated ad information for each page using a subset of features of the page. Subsequently, a page-ad index for all pages from different advertisers may be created. After creating a page-ad index, if a client issues a query (e.g., from a search engine), candidate page-ads may be selected using the page-ads index. If necessary (e.g., if there are more candidate page-ads than requested ads), the candidate page-ads may be entered into an arbitration (e.g., auction). Then, the arbitration may determine a set of one or more winning page-ads to be served for rendering.

    摘要翻译: 广告商信息库信息(例如,HTML页面的列表)可以用于使用页面的特征的子集自动生成针对每个页面的页面广告和相关联的广告信息。 随后,可以创建来自不同广告客户的所有页面的网页广告索引。 在创建网页广告索引之后,如果客户端发出查询(例如,从搜索引擎),则可以使用网页广告索引来选择候选页面广告。 如果有必要(例如,如果比所请求的广告更多的候选页面广告),候选页面广告可以被输入到仲裁(例如,拍卖)中。 然后,仲裁可以确定要提供的一个或多个获胜页面广告的集合。

    SERVER-SIDE MATCH
    3.
    发明申请
    SERVER-SIDE MATCH 有权
    服务器端匹配

    公开(公告)号:US20080104043A1

    公开(公告)日:2008-05-01

    申请号:US11552751

    申请日:2006-10-25

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30448

    摘要: Systems and techniques for converting numeric queries into substantially equivalent textual queries are described. In general, the systems and techniques discussed use search query logs to accurately select a most probably mapping for a numeric-to-text conversion. This mapping can occur when a system (e.g., a server-side search system) receives a series of numeric inputs (e.g., from a cell phone keypad) that may correspond to more than one word. For example, a search server may receive input 22737, which corresponds to both the words ACRES and CASES, as part of a query. The server uses current entries in query logs to create mappings for words from the numeric input. If recent queries indicate that the term ACRES is currently more popular than the term CASES, the mapping may match the entry 22737 to the text ACRES.

    摘要翻译: 描述将数字查询转换成大致相等的文本查询的系统和技术。 一般来说,所讨论的系统和技术使用搜索查询日志准确地选择数字到文本转换的最可能的映射。 当系统(例如,服务器端搜索系统)接收到可能对应于多于一个字的一系列数字输入(例如,来自手机键盘)时,可以发生该映射。 例如,作为查询的一部分,搜索服务器可以接收对应于词汇ACRES和CASES的输入22737。 服务器使用查询日志中的当前条目为数字输入中的单词创建映射。 如果最近的查询表明术语ACRES目前比术语CASES更受欢迎,则该映射可以将条目22737与文本ACRES匹配。

    Collaborative filtering
    4.
    发明授权
    Collaborative filtering 有权
    协同过滤

    公开(公告)号:US08407226B1

    公开(公告)日:2013-03-26

    申请号:US13039173

    申请日:2011-03-02

    IPC分类号: G06F7/00 G06F17/30

    CPC分类号: G06F17/30867

    摘要: Systems, methods, and apparatus, including computer program products, for collaborative filtering are provided. In one implementation, a computer-implemented method is provided. The method includes receiving a shard of data representing a subset of a set of entities and a subset of a set of items, generating an iteration of a maximum likelihood estimate of a probability distribution model of a relationship between the set of entities and the set of items, the probability distribution model comprising a probability distribution of the set of items with respect to latent variables and a probability distribution of the latent variables with respect to the set of users, and generating statistics from results from the generating step which are passed to different shards for use in a next iteration of the maximum likelihood estimate.

    摘要翻译: 提供了用于协同过滤的系统,方法和装置,包括计算机程序产品。 在一个实现中,提供了计算机实现的方法。 该方法包括:接收表示一组实体的子集的数据的碎片,以及一组项目的子集,生成一组实体之间的关系的概率分布模型的最大似然估计的迭代, 项目,概率分布模型包括相对于潜在变量的项目集合的概率分布以及潜在变量相对于用户集合的概率分布,以及从生成步骤的结果生成统计信息,该统计信息被传递给不同的 碎片用于最大似然估计的下一次迭代。

    Presenting a diversity of recommendations
    5.
    发明授权
    Presenting a diversity of recommendations 有权
    提出各种建议

    公开(公告)号:US08065254B1

    公开(公告)日:2011-11-22

    申请号:US12033540

    申请日:2008-02-19

    IPC分类号: G06F17/00 G06N5/02

    CPC分类号: G06F17/30864

    摘要: Methods, systems and apparatus, including computer program products, for providing a diversity of recommendations. According to one method, results are identified so as to increase the likelihood that at least one result will be of interest to a user. Following the identification of a first result, second and later results are identified based on an assumption that the previously identified results are not of interest to the user. The identification of diverse results can be based on formulas that approximate the probability or provide a likelihood score of a user selecting a given result, where a measured similarity between a given object and previously identified results tends to decrease the calculated probability approximation or likelihood score for that object.

    摘要翻译: 方法,系统和设备,包括计算机程序产品,用于提供多种建议。 根据一种方法,识别结果以便增加至少一个结果对用户感兴趣的可能性。 在识别出第一结果之后,基于以前认为的结果对用户不感兴趣的假设来识别第二和后续结果。 不同结果的识别可以基于近似概率或提供用户选择给定结果的似然分数的公式,其中给定对象和先前识别的结果之间的测量相似度倾向于降低计算的概率近似或似然分数 那个对象。

    SERVER-SIDE MATCH
    6.
    发明申请
    SERVER-SIDE MATCH 审中-公开
    服务器端匹配

    公开(公告)号:US20110276558A1

    公开(公告)日:2011-11-10

    申请号:US13179705

    申请日:2011-07-11

    IPC分类号: G06F17/30

    CPC分类号: G06F16/24534

    摘要: Systems and techniques for converting numeric queries into substantially equivalent textual queries are described. In general, the systems and techniques discussed use search query logs to accurately select a most probably mapping for a numeric-to-text conversion. This mapping can occur when a system (e.g., a server-side search system) receives a series of numeric inputs (e.g., from a cell phone keypad) that may correspond to more than one word. For example, a search server may receive input 22737, which corresponds to both the words ACRES and CASES, as part of a query. The server uses current entries in query logs to create mappings for words from the numeric input. If recent queries indicate that the term ACRES is currently more popular than the term CASES, the mapping may match the entry 22737 to the text ACRES.

    摘要翻译: 描述将数字查询转换成大致相等的文本查询的系统和技术。 一般来说,所讨论的系统和技术使用搜索查询日志准确地选择数字到文本转换的最可能的映射。 当系统(例如,服务器端搜索系统)接收到可能对应于多于一个字的一系列数字输入(例如,来自手机键盘)时,可以发生该映射。 例如,作为查询的一部分,搜索服务器可以接收对应于词汇ACRES和CASES的输入22737。 服务器使用查询日志中的当前条目为数字输入中的单词创建映射。 如果最近的查询表明术语ACRES目前比术语CASES更受欢迎,则该映射可以将条目22737与文本ACRES匹配。

    Embedding advertisements based on names
    7.
    发明授权
    Embedding advertisements based on names 有权
    根据名称嵌入广告

    公开(公告)号:US07873621B1

    公开(公告)日:2011-01-18

    申请号:US11694434

    申请日:2007-03-30

    IPC分类号: G06F17/00

    CPC分类号: G06Q30/02

    摘要: The present disclosure includes a system and method for embedding advertisements associated with names. In some implementations, a method includes receiving a request for an advertisement to embed in a Web page identifying one or more search results. The search results are based, at least in part, on a name of an individual. One or more advertisements associated with the name of the individual are identified.

    摘要翻译: 本公开包括用于嵌入与名称相关联的广告的系统和方法。 在一些实施方式中,一种方法包括接收对广告的请求以嵌入识别一个或多个搜索结果的网页中。 搜索结果至少部分基于个人的姓名。 识别与个人名称相关联的一个或多个广告。

    Scalable user clustering based on set similarity
    8.
    发明授权
    Scalable user clustering based on set similarity 有权
    基于集合相似度的可扩展用户群集

    公开(公告)号:US07739314B2

    公开(公告)日:2010-06-15

    申请号:US11204922

    申请日:2005-08-15

    IPC分类号: G06F7/00 G06F17/30

    CPC分类号: G06Q30/02 G06F17/30867

    摘要: Methods and apparatus, including systems and computer program products, to provide clustering of users in which users are each represented as a set of elements representing items, e.g., items selected by users using a system. In one aspect, a program operates to obtain a respective interest set for each of multiple users, each interest set representing items in which the respective user expressed interest; for each of the users, to determine k hash values of the respective interest set, wherein the i-th hash value is a minimum value under a corresponding i-th hash function; and to assign each of the multiple users to each of the respective k clusters established for the respective user, the i-th cluster being represented by the i-th hash value. The assignment of each of the users to k clusters is done without regard to the assignment of any of the other users to k clusters.

    摘要翻译: 方法和装置,包括系统和计算机程序产品,用于提供用户的聚类,其中每个用户被表示为表示项目的一组元素,例如由使用系统的用户选择的项目。 在一个方面中,程序运行以获得针对多个用户中的每一个的各自的兴趣集合,每个兴趣集合表示相应用户表示兴趣的项目; 对于每个用户,确定相应兴趣集的k个哈希值,其中第i个散列值是相应的第i个散列函数下的最小值; 并且将多个用户中的每一个分配给为各个用户建立的各个k个集群中的每一个,第i个集群由第i个散列值表示。 完成每个用户到k个集群的分配,而不考虑将任何其他用户分配给k个集群。

    Rank-adjusted content items
    9.
    发明授权
    Rank-adjusted content items 有权
    排名调整内容项目

    公开(公告)号:US07610282B1

    公开(公告)日:2009-10-27

    申请号:US11694268

    申请日:2007-03-30

    IPC分类号: G06F17/30

    摘要: Click logs and query logs are processed to identify statistical search patterns. A search session is compared to the statistical search patterns. Content items responsive to a query of the search session are identified, and a ranking of the content items is adjusted based on the comparison.

    摘要翻译: 处理单击日志和查询日志以标识统计搜索模式。 搜索会话与统计搜索模式进行比较。 识别响应于搜索会话的查询的内容项目,并且基于比较来调整内容项目的排名。

    Annotation framework for video
    10.
    发明授权
    Annotation framework for video 有权
    视频注释框架

    公开(公告)号:US07559017B2

    公开(公告)日:2009-07-07

    申请号:US11615771

    申请日:2006-12-22

    IPC分类号: G06F17/00

    摘要: A system and method for transferring annotations associated with a media file. An annotation associated with a media file is indexed to a first instance of that media file. By comparing features of the two instances, a mapping is created between the first instance of the media file and a second instance of the media file. The annotation can be indexed to the second instance using the mapping between the first and second instances. The annotation can be processed (displayed, stored, or modified) based on the index to the second instance.

    摘要翻译: 用于传送与媒体文件相关联的注释的系统和方法。 与媒体文件相关联的注释被索引到该媒体文件的第一个实例。 通过比较两个实例的特征,在媒体文件的第一个实例和媒体文件的第二个实例之间创建一个映射。 可以使用第一个和第二个实例之间的映射将批注索引到第二个实例。 可以基于第二个实例的索引来处理(显示,存储或修改)注释。