公开(公告)号：US20120109752A1

公开(公告)日：2012-05-03

申请号：US13267772

申请日：2011-10-06

申请人： Michael J. Strutton ,  John B. Nolt ,  Sean Sawyer ,  John Schult ,  Jon M. Lee ,  Kurt B. Uhlir ,  Jason C. Reynolds

发明人： Michael J. Strutton ,  John B. Nolt ,  Sean Sawyer ,  John Schult ,  Jon M. Lee ,  Kurt B. Uhlir ,  Jason C. Reynolds

IPC分类号： G06Q30/02

CPC分类号： H04L51/32 ,  G06Q30/0261 ,  H04L51/066 ,  H04L51/20

摘要： Systems and methods for creation, management and delivery of targeted marketing campaigns to a consumer based on a consumer's social check-in activity as identified by a consumer on one or more location based social networks. In one embodiment, a campaign management system receives information relating to a consumer's social check-in activity from various (heterogeneous) location based social networks in a wide variety of formats, and further normalizes such disparate information received into a standardized format. According to an aspect, the system processes the normalized information in conjunction with pre-stored marketing campaigns created by marketers for purposes of identifying consumers who satisfy one or more conditions specific to the pre-stored marketing campaigns. Campaign-related information corresponding to the pre-stored marketing campaigns generally comprise various promotional offers, discounts, coupons, etc., which are delivered to the identified consumers, who initiate some kind of action thereby fulfilling the marketing campaign.

摘要翻译： 基于消费者在一个或多个基于位置的社交网络上识别的消费者的社会登记活动，为消费者创建，管理和提供有针对性的营销活动的系统和方法。 在一个实施例中，活动管理系统以各种各样的格式从各种（异构）基于位置的社交网络接收与消费者的社会登记活动有关的信息，并且进一步将接收到的不同信息标准化为标准化格式。 根据一方面，系统结合由营销人员创建的预先存储的营销活动来处理归一化信息，以便确定满足预先存储的营销活动特定的一个或多个条件的消费者。 与预先存储的营销活动相对应的活动相关信息通常包括递送给识别的消费者的各种促销优惠，折扣，优惠券等，其启动某种动作从而实现营销活动。

公开(公告)号：US09047612B2

公开(公告)日：2015-06-02

申请号：US12880882

申请日：2010-09-13

申请人： James V. Anderson ,  Luis M. Caballero ,  Michael J. Strutton ,  Brian Culler ,  Micah Z. Wedemeyer ,  Erick J. Schmitt ,  Jon M. Lee

发明人： James V. Anderson ,  Luis M. Caballero ,  Michael J. Strutton ,  Brian Culler ,  Micah Z. Wedemeyer ,  Erick J. Schmitt ,  Jon M. Lee

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0255 ,  G06Q30/0269

摘要： Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

摘要翻译： 本公开的实施例通常涉及允许营销人员（例如，公司，组织等）有效地组织，创建，维护和显示与许多品牌类别相关联的内容的互联网可访问品牌管理系统（BMS）的方面，或 单一社交媒体系统（SMS）页面/帐户中的品牌类别中的品牌商品，或者具有一个或多个常见内容主题的许多SMS页面或帐户。 个人营销页面或帐户（全局和本地）的管理员/开发人员可以使用标准可配置模板通过BMS更新其页面。 该系统可以集成来自一个或多个开发者的内容来为不同页面创建内容（例如，根据可配置规则将一些全局内容合并到本地页面中，反之亦然）。 随后，当社交媒体系统用户请求与社交媒体系统上的该类别内的特定品牌类别或品牌商品相关联的内容时，品牌管理系统呈现与该类别相关联但在全球营销者页面中的更新的所请求的营销页面 ，或者提供常见的营销人员内容。

公开(公告)号：US20110145064A1

公开(公告)日：2011-06-16

申请号：US12880882

申请日：2010-09-13

申请人： James V. Anderson ,  Luis M. Caballero ,  Michael J. Strutton ,  Brian Culler ,  Micah Z. Wedemeyer ,  Erick J. Schmitt ,  Jon M. Lee

发明人： James V. Anderson ,  Luis M. Caballero ,  Michael J. Strutton ,  Brian Culler ,  Micah Z. Wedemeyer ,  Erick J. Schmitt ,  Jon M. Lee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0255 ,  G06Q30/0269

摘要： Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

摘要翻译： 本公开的实施例通常涉及允许营销人员（例如，公司，组织等）有效地组织，创建，维护和显示与许多品牌类别相关联的内容的互联网可访问品牌管理系统（BMS）的方面，或 单一社交媒体系统（SMS）页面/帐户中的品牌类别中的品牌商品，或者具有一个或多个常见内容主题的许多SMS页面或帐户。 个人营销页面或帐户（全局和本地）的管理员/开发人员可以使用标准可配置模板通过BMS更新其页面。 该系统可以集成来自一个或多个开发者的内容来为不同页面创建内容（例如，根据可配置规则将一些全局内容合并到本地页面中，反之亦然）。 随后，当社交媒体系统用户请求与社交媒体系统上的该类别内的特定品牌类别或品牌商品相关联的内容时，品牌管理系统呈现与该类别相关联但在全球营销者页面中的更新的所请求的营销页面 ，或者提供常见的营销人员内容。

公开(公告)号：US09213961B2

公开(公告)日：2015-12-15

申请号：US12563529

申请日：2009-09-21

申请人： Michael J. Strutton ,  James V. Anderson ,  Jon M. Lee

发明人： Michael J. Strutton ,  James V. Anderson ,  Jon M. Lee

IPC分类号： G06Q10/10 ,  G06F17/30 ,  G06Q50/00

CPC分类号： G06Q10/10 ,  G06F17/30038 ,  G06F17/3005 ,  G06F17/30097 ,  G06F17/30106 ,  G06F17/30312 ,  G06F17/30321 ,  G06F17/30846 ,  G06F17/30864 ,  G06F17/30973 ,  G06Q50/01

摘要： In one aspect, the present disclosure relates to a method, in a computer network, for generating social index scores associated with key terms within web-based social network sites. Generally, the method comprises the steps of receiving an input of the key terms from a user, generating search queries from the key terms, providing the generated search queries to the web-based social network sites, capturing search results received from the web-based social network sites in response to the provided search queries, generating, from the captured search results, the social index scores using a processing algorithm, storing the generated social index scores in at least one database, and, providing at least one representation of the generated social index scores to the user in one or more of numerical, visual, and printed form.

摘要翻译： 一方面，本公开涉及一种在计算机网络中用于生成与基于网络的社交网络站点内的关键术语相关联的社会指数评分的方法。 通常，该方法包括以下步骤：从用户接收关键词的输入，从关键词生成搜索查询，将生成的搜索查询提供给基于网络的社交网站，捕获从基于web的 响应于所提供的搜索查询的社交网络站点，使用处理算法从所捕获的搜索结果生成社交索引得分，将生成的社交索引分数存储在至少一个数据库中，以及提供所生成的所述社交网站的至少一个表示 以数字，视觉和印刷形式的一种或多种用户的社会指数得分。