SYSTEMS AND METHODS FOR MANAGING MARKETING PROGRAMS ON MULTIPLE SOCIAL MEDIA SYSTEMS
    3.
    发明申请
    SYSTEMS AND METHODS FOR MANAGING MARKETING PROGRAMS ON MULTIPLE SOCIAL MEDIA SYSTEMS 审中-公开
    用于管理多个社会媒体系统的营销计划的系统和方法

    公开(公告)号:US20110112899A1

    公开(公告)日:2011-05-12

    申请号:US12859675

    申请日:2010-08-19

    IPC分类号: G06Q30/00

    摘要: System and method for managing marketing programs on multiple social media systems. The method includes the steps of creating a message for one or more social media systems associated with a marketing program. The message is created via a social relationship management (SRM) system that interfaces with the social media systems. The message may be a simple text message or a multimedia message. Next, delivery of the developed message to the social media systems programs is scheduled. The SRM further customizes the message format according to the rules and requirements of the corresponding social networking systems, before publishing the customized message to the social media systems at the scheduled time. The published messages are monitored and appropriate insights are drawn from the monitored messages and their responses by social media system members.

    摘要翻译: 在多个社交媒体系统上管理营销计划的系统和方法。 该方法包括以下步骤:为与营销程序相关联的一个或多个社交媒体系统创建消息。 该消息是通过与社交媒体系统接口的社交关系管理(SRM)系统创建的。 该消息可以是简单的文本消息或多媒体消息。 接下来,将开发的消息传送到社交媒体系统程序。 在预定的时间将社交媒体系统发布定制的消息之前,SRM还会根据相应的社交网络系统的规则和要求定制消息格式。 监控所发布的消息,并从社会媒体系统成员的受监视的消息及其响应中获取适当的见解。