公开(公告)号：US10748192B2

公开(公告)日：2020-08-18

申请号：US16218438

申请日：2018-12-12

Applicant: Microsoft Technology Licensing, LLC

Inventor： Thomas M. Lee ,  Steven H. Kaplan ,  Haowen Cao ,  Chencheng Wu ,  John P. Moore

IPC: G06Q30/02 ,  G06F16/9535 ,  H04L29/08 ,  G06F9/54 ,  G06F16/958 ,  G06Q50/00

Abstract: Techniques for managing multiple computing systems are provided. A system comprises a content delivery system (CDS) and an entity identification system (EIS). The CDS causes a content item that is associated with a content delivery campaign to be delivered over a computer network to a computing device of a user. The CDS detects that the user performed an action relative to the content item and, in response, creates an action record that indicates a particular entity associated with the user and that indicates an account that is associated with the content item and causes the action record to be made available to the EIS. The EIS, based on the account indicated in the action record, identifies a particular account from among multiple accounts indicated in an account database and searches the particular account for an entity (if any) that matches the particular entity.

公开(公告)号：US11080272B2

公开(公告)日：2021-08-03

申请号：US16457666

申请日：2019-06-28

Applicant: Microsoft Technology Licensing, LLC

Inventor： Yang Chen ,  Liang Zhang ,  Haifeng Zhao ,  Jiashuo Wang ,  Aparna Krishnan ,  Anand Kishore ,  Chencheng Wu ,  John P. Moore

IPC: G06F16/242 ,  G06F16/25 ,  G06F16/2457

Abstract: Entity resolution techniques for matching entity records from different data sources are provided. In one technique, an entity record from a source database is identified along with multiple data items included therein. Each data item corresponds to an attribute of multiple source attributes. For one of the data items that corresponds to a first source attribute, multiple target attributes are identified. A first query is generated that includes the data items and associates the data item with each of the multiple target attributes. A second query that is different than the first query is also generated. Two searches are performed of a target database: one based on the first query and the other based on the second query. A scoring model generates multiple scores, one for each search result. It is determined whether the entity record matches an entity record in the target database based on the set of scores.