公开(公告)号：US20200167821A1

公开(公告)日：2020-05-28

申请号：US16198841

申请日：2018-11-22

Applicant: Microsoft Technology Licensing, LLC

Inventor： Bita Gorjiara ,  Zhanwei Sun ,  Luke Kopakowski

IPC: G06Q30/02 ,  G06F16/2457 ,  G06F16/9532

Abstract: Techniques for automatically generating targeting templates are provided. In one technique, multiple sets of targeting criteria provided by different content providers are identified. Based on the multiple sets of targeting criteria, multiple clusters of sets of targeting criteria are created. For each cluster, a targeting template is generated based on a set of targeting criteria that belong to that cluster. In another technique, multiple users are identified and for each user, a set of attribute-value pairs of that user is identified and added to a plurality of attribute-value pairs. Based on the plurality of attribute-value pairs, a targeting template that specifies targeting criteria is generated and presented for selection.

公开(公告)号：US10963913B2

公开(公告)日：2021-03-30

申请号：US16198841

申请日：2018-11-22

Applicant: Microsoft Technology Licensing, LLC

Inventor： Bita Gorjiara ,  Zhanwei Sun ,  Luke Kopakowski

IPC: G06Q30/02 ,  G06F16/9532 ,  G06F16/2457

Abstract: Techniques for automatically generating targeting templates are provided. In one technique, multiple sets of targeting criteria provided by different content providers are identified. Based on the multiple sets of targeting criteria, multiple clusters of sets of targeting criteria are created. For each cluster, a targeting template is generated based on a set of targeting criteria that belong to that cluster. In another technique, multiple users are identified and for each user, a set of attribute-value pairs of that user is identified and added to a plurality of attribute-value pairs. Based on the plurality of attribute-value pairs, a targeting template that specifies targeting criteria is generated and presented for selection.