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公开(公告)号：US20100070420A1
公开(公告)日：2010-03-18
申请号：US12211825
申请日：2008-09-17
CPC分类号： G06Q30/00 , G06Q10/00 , G06Q30/0283 , G06Q30/0601 , G06Q50/188
摘要： A seller may sell advertisements, such as banner ads, to a buyer pursuant to a request made by the buyer to the seller. Each request has a value. The seller may accept the request from the buyer to provide a banner ad for the buyer at a later time. A request, once accepted, may be revoked at a cost which may be a fixed fraction of the request value. The cost may be referred to as a buyback cost. The buyback cost represents the cost of revoking a request that had been accepted. Additionally, matroid set systems and knapsack systems may use buyback techniques.
摘要翻译： 卖方可以根据买方向卖方提出的请求，向买方出售广告，如横幅广告。 每个请求都有一个值。 卖方可以接受买家的要求，以便稍后为买方提供横幅广告。 一旦被接受，请求可以以可能是请求值的固定分数的成本被撤销。 成本可以称为回购成本。 回购成本代表撤销已被接受的请求的费用。 另外，镶嵌系统和背包系统也可以使用回购技术。
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公开(公告)号：US08260724B2
公开(公告)日：2012-09-04
申请号：US12211825
申请日：2008-09-17
CPC分类号： G06Q30/00 , G06Q10/00 , G06Q30/0283 , G06Q30/0601 , G06Q50/188
摘要： A seller may sell advertisements, such as banner ads, to a buyer pursuant to a request made by the buyer to the seller. Each request has a value. The seller may accept the request from the buyer to provide a banner ad for the buyer at a later time. A request, once accepted, may be revoked at a cost which may be a fixed fraction of the request value. The cost may be referred to as a buyback cost. The buyback cost represents the cost of revoking a request that had been accepted. Additionally, matroid set systems and knapsack systems may use buyback techniques.
摘要翻译： 卖方可以根据买方向卖方提出的请求，向买方出售广告，如横幅广告。 每个请求都有一个值。 卖方可以接受买家的要求，以便稍后为买方提供横幅广告。 一旦被接受，请求可以以可能是请求值的固定分数的成本被撤销。 成本可以称为回购成本。 回购成本代表撤销已被接受的请求的费用。 另外，镶嵌系统和背包系统也可以使用回购技术。
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公开(公告)号：US20130006800A1
公开(公告)日：2013-01-03
申请号：US13541096
申请日：2012-07-03
IPC分类号： G06Q30/08
摘要： Systems and methods are provided for pricing, selling, and/or otherwise distributing electronic content using auction mechanisms. A randomized auction mechanism is used to determine both the number of goods that are sold and the selling price. The auction mechanism automatically adapts to the bid distribution to yield revenue that is competitive with that which could be obtained if the vendor were able to determine the optimal fixed price for the goods. In one embodiment a set of bids is randomly or quasi-randomly partitioned into two or more groups. An optimal threshold is determined for each group, and this threshold is then used to select winning bids from one or more of the other groups. In another embodiment, each bid is compared to a competing bid that is randomly or quasi-randomly selected from the set of bids. If the bid is less than the randomly-selected competing bid, the bid is rejected. Otherwise, the bid is accepted and the bidder buys the auctioned item at the price of the randomly-selected bid.
摘要翻译： 提供了使用拍卖机制定价，销售和/或以其他方式分发电子内容的系统和方法。 随机拍卖机制用于确定销售商品的数量和销售价格。 拍卖机制自动适应投标分配，以产生与供应商能够确定货物最优固定价格可获得的收益相关的收入。 在一个实施例中，一组出价被随机地或准随机地划分成两个或更多个组。 确定每个组的最佳阈值，然后该阈值用于从一个或多个其他组中选择中标。 在另一个实施例中，将每个出价与从一组出价随机或准随机选择的竞争出价进行比较。 如果出价低于随机选择的竞价，则出价被拒绝。 否则，出价被接受，投标人以随机选择的投标价格购买拍卖品。
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公开(公告)号：US06985885B1
公开(公告)日：2006-01-10
申请号：US09666339
申请日：2000-09-21
IPC分类号： G06F17/60
摘要： Systems and methods are provided for pricing, selling, and/or otherwise distributing electronic content using auction mechanisms. A randomized auction mechanism is used to determine both the number of goods that are sold and the selling price. The auction mechanism automatically adapts to the bid distribution to yield revenue that is competitive with that which could be obtained if the vendor were able to determine the optimal fixed price for the goods. In one embodiment a set of bids is randomly or quasi-randomly partitioned into two or more groups. An optimal threshold is determined for each group, and this threshold is then used to select winning bids from one or more of the other groups. In another embodiment, each bid is compared to a competing bid that is randomly or quasi-randomly selected from the set of bids. If the bid is less than the randomly-selected competing bid, the bid is rejected. Otherwise, the bid is accepted and the bidder buys the auctioned item at the price of the randomly-selected bid.
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公开(公告)号：US08355978B2
公开(公告)日：2013-01-15
申请号：US11262031
申请日：2005-10-27
IPC分类号： G06Q40/00
摘要： Systems and methods are provided for pricing, selling, and/or otherwise distributing electronic content using auction mechanisms. A randomized auction mechanism is used to determine both the number of goods that are sold and the selling price. The auction mechanism automatically adapts to the bid distribution to yield revenue that is competitive with that which could be obtained if the vendor were able to determine the optimal fixed price for the goods. In one embodiment a set of bids is randomly or quasi-randomly partitioned into two or more groups. An optimal threshold is determined for each group, and this threshold is then used to select winning bids from one or more of the other groups. In another embodiment, each bid is compared to a competing bid that is randomly or quasi-randomly selected from the set of bids. If the bid is less than the randomly-selected competing bid, the bid is rejected. Otherwise, the bid is accepted and the bidder buys the auctioned item at the price of the randomly-selected bid.
摘要翻译： 提供了使用拍卖机制定价，销售和/或以其他方式分发电子内容的系统和方法。 随机拍卖机制用于确定销售商品的数量和销售价格。 拍卖机制自动适应投标分配，以产生与供应商能够确定货物最优固定价格可获得的收益相关的收入。 在一个实施例中，一组出价被随机地或准随机地划分成两个或更多个组。 确定每个组的最佳阈值，然后该阈值用于从一个或多个其他组中选择中标。 在另一个实施例中，将每个出价与从一组出价随机或准随机选择的竞争出价进行比较。 如果出价低于随机选择的竞价，则出价被拒绝。 否则，出价被接受，投标人以随机选择的投标价格购买拍卖品。
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公开(公告)号：US07933829B2
公开(公告)日：2011-04-26
申请号：US11262209
申请日：2005-10-28
IPC分类号： G06Q40/00
摘要： Some of the embodiments provided herein disclose receiving a plurality of bids, each bid being submitted by a bidder, and each bid having a bid value; assigning a weighting factor to each bid, the weighting factor being based, at least in part, on the bid value; selecting a first bid from the plurality of bids, the first bid having been submitted by a first bidder; selecting a second bid from the plurality of bids, the second bid being selected in a manner that is dependent, at least in part, on the weighting factor assigned to the second bid; performing a comparison of the value of the first bid with the value of the second bid; using the results of the comparison to determine whether to vend a copy of the digital file to the first bidder; and sending a copy of the digital file to the first bidder.
摘要翻译： 本文提供的一些实施例公开接收多个投标，每个出价由投标人提交，并且每个投标具有投标价值; 为每个投标分配加权因子，加权因子至少部分地基于投标价值; 从所述多个投标中选择第一投标，所述第一投标由第一投标人提交; 从所述多个投标中选择第二投标，所述第二投标以至少部分依赖于分配给所述第二投标的加权因子的方式进行选择; 执行第一出价的价值与第二投标价值的比较; 使用比较的结果来确定是否将数字文件的副本提交给第一投标人; 并将数字文件的副本发送给第一个投标人。
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公开(公告)号：US20090187479A1
公开(公告)日：2009-07-23
申请号：US12017340
申请日：2008-01-22
申请人： Jason D. Hartline , Liad Blumrosen
发明人： Jason D. Hartline , Liad Blumrosen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256
摘要： Conversion rates and tracking data may be considered in conjunction with a paid search market. A generalized second price (GSP) auction may be extended by incorporating conversion rates and tracking data in the payment rule. Such an extension is referred to as a generalized acquisition-aware second price (GASP) auction. A simplified version of GASP, referred to as simplified generalized acquisition-aware second price or SGASP, does not use conversion tracking for each advertiser.
摘要翻译： 可以结合付费搜索市场考虑转换率和跟踪数据。 可以通过将转换率和跟踪数据纳入付款规则来扩展广义第二价格（GSP）拍卖。 这种扩展被称为广义收购意识第二价格（GASP）拍卖。 简称GASP版本，简称广义采购意识第二价格或SGASP，并不为每个广告客户使用转换跟踪。
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