公开(公告)号：US20110320284A1

公开(公告)日：2011-12-29

申请号：US12823122

申请日：2010-06-25

申请人： Moshe Tennenholtz ,  Ron Karidi ,  Roy VARSHVSKY ,  Ran MOKADY ,  Yuval EMEK ,  Kira RADINSKY

发明人： Moshe Tennenholtz ,  Ron Karidi ,  Roy VARSHVSKY ,  Ran MOKADY ,  Yuval EMEK ,  Kira RADINSKY

IPC分类号： G06Q30/00 ,  G06Q99/00 ,  G06N5/02

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0273

摘要： A social network marketplace may monitor communications between an advertiser and a consumer by generating signatures for communications and tracking those signatures through social network communications until a sale may be consummated. The marketplace may monitor the transactions to determine a user's influence on other users. A user's influence may also be determined or supplemented by monitoring formal or informal social interactions performed on a computer when those communications are able to be monitored. The influence information may be used to select outbound advertisements to those users who may benefit from an advertisement, as well as to filter inbound advertisements to suit a user or a user's situation.

摘要翻译： 社交网络市场可以通过生成用于通信的签名并通过社交网络通信跟踪这些签名来监视广告商和消费者之间的通信，直到销售可以被完成。 市场可以监视交易以确定用户对其他用户的影响。 用户的影响也可以通过监视在电脑上进行的正式或非正式社交互动来确定或补充，当这些通信能够被监视时。 影响信息可以用于向可能从广告中受益的用户选择出站广告，以及过滤入站广告以适应用户或用户的情况。

公开(公告)号：US20120158476A1

公开(公告)日：2012-06-21

申请号：US13025049

申请日：2011-02-10

申请人： John NEYSTADT ,  Ron KARIDI ,  Yitzhak Tzahi WEISFELD ,  Roy VARSHAVSKY ,  Avigad ORON ,  Kira RADINSKY ,  Moshe Tennenholtz

发明人： John NEYSTADT ,  Ron KARIDI ,  Yitzhak Tzahi WEISFELD ,  Roy VARSHAVSKY ,  Avigad ORON ,  Kira RADINSKY ,  Moshe Tennenholtz

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0214 ,  G06Q50/01

摘要： A social marketing manager may facilitate marketing campaigns in online social networks by creating and monitoring campaigns, as well as facilitating online social interactions. A campaign manager may create a campaign and define various operational parameters. A recruitment system may identify social influencers through which the campaign may be started, and a promotion manager may create and track objects that may be passed to participants in the campaign. An analysis and monitoring system may determine the overall effectiveness of the campaign and provide feedback, payments to participants, or other results of the campaign.

摘要翻译： 社交营销经理可以通过创建和监控活动以及促进在线社交互动来促进在线社交网络中的营销活动。 活动经理可以创建活动并定义各种操作参数。 招聘系统可以识别可以开始运动的社会影响者，促销经理可以创建和跟踪可以传递给活动中的参与者的对象。 分析和监控系统可以确定广告系列的整体效果，并向参与者提供反馈，付款或其他活动结果。