公开(公告)号：US11356732B2

公开(公告)日：2022-06-07

申请号：US16151250

申请日：2018-10-03

申请人： NBCUNIVERSAL MEDIA, LLC

发明人： Jeffrey J. Reale

IPC分类号： H04N21/442 ,  H04N21/81 ,  H04W4/02 ,  H04M1/72454

摘要： Systems and methods for determining a comparative level of user engagement are disclosed. According to at least one embodiment, a method of determining a comparative level of user engagement with content of a first type includes receiving sensor data (e.g., rotational vector, attitude, or ambient light sensor data) from a mobile device. The sensor data includes first sensor data sensed by the mobile device during display of the content of the first type at the device, and second sensor data sensed by the mobile device during display of content of a second type at the device. The method may include determining the comparative level of user engagement with the content of the first type based on the first and second sensor data, selecting additional content based on the determined comparative level of user engagement, and transmitting the selected additional content to the mobile device for output by the mobile device.