公开(公告)号：US11838561B2

公开(公告)日：2023-12-05

申请号：US17477000

申请日：2021-09-16

申请人： NBCUniversal Media, LLC

发明人： Michael S. Levin ,  Alexandra Paige ,  Tatiana Stepanov ,  Christopher Lynn ,  Dana Cacciatore ,  Carlos Costa ,  Rebecca Mason ,  Janice Navea ,  Joshua Butler ,  Stephane Krzywoglowy

IPC分类号： H04N21/234 ,  H04N21/24 ,  H04N21/443 ,  H04N21/81

CPC分类号： H04N21/23418 ,  H04N21/2402 ,  H04N21/4431 ,  H04N21/812

摘要： Systems and methods for controlling quality of content are provided. Programmatic ad buying may facilitate and expedite ad buying via an automated process. However, quality control via a conventional ad buying process is done with manual intervention. A confidence tool may request, from a programmatic content library of a content provider, to analyze a content tag associated with programmatic content. The confidence tool may determine whether the content tag meets confidence criteria (e.g., specifications of a content presentation service). The confidence tool may notify the content provider of whether the content tag meets the confidence criteria. Based on this notification, the content provider may approve the content to be run or reject the content to prevent problematic content from running on the content presentation service.

公开(公告)号：US20230078516A1

公开(公告)日：2023-03-16

申请号：US17477000

申请日：2021-09-16

申请人： NBCUniversal Media, LLC

发明人： Michael S. Levin ,  Alexandra Paige ,  Tatiana Stepanov ,  Christopher Lynn ,  Dana Cacciatore ,  Carlos Costa ,  Rebecca Mason ,  Janice Navea

IPC分类号： H04N21/234 ,  H04N21/443 ,  H04N21/24 ,  H04N21/81

摘要： Systems and methods for controlling quality of content are provided. Programmatic ad buying may facilitate and expedite ad buying via an automated process. However, quality control via a conventional ad buying process is done with manual intervention. A confidence tool may request, from a programmatic content library of a content provider, to analyze a content tag associated with programmatic content. The confidence tool may determine whether the content tag meets confidence criteria (e.g., specifications of a content presentation service). The confidence tool may notify the content provider of whether the content tag meets the confidence criteria. Based on this notification, the content provider may approve the content to be run or reject the content to prevent problematic content from running on the content presentation service.