公开(公告)号：US08775251B1

公开(公告)日：2014-07-08

申请号：US13150365

申请日：2011-06-01

申请人： Nikolay Archak ,  Seyed Vahab Mirrokni Banadaki ,  Shanmugavelayutham Muthukrishnan

发明人： Nikolay Archak ,  Seyed Vahab Mirrokni Banadaki ,  Shanmugavelayutham Muthukrishnan

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275

摘要： Methods, systems, and apparatus for allocating advertising budgets. In one aspect, a method includes receiving a set of candidate keywords specifying targeting keywords for content items. Each targeting keyword can be a phrase to be matched for a content item to be eligible to be provided in response to a content item request. For each of the targeting keywords, a probability distribution specifying likelihoods of specified user actions occurring in response to a content item is received. Based on the probability distributions, a set of final keywords with which distribution of the content items will be controlled is selected, the set of final keywords being one or more keywords for which a likelihood of a specified outcome occurring exceeds a threshold likelihood. The set of final keywords is a set which a total cost of distributing the content items is below a specified value.

摘要翻译： 用于分配广告预算的方法，系统和装置。 一方面，一种方法包括接收指定针对内容项目的关键字的一组候选关键字。 每个定位关键字可以是要针对内容项进行匹配的短语，以便响应于内容项请求而被提供。 对于每个定位关键字，接收指定响应于内容项发生的指定用户动作的可能性的概率分布。 基于概率分布，选择将控制内容项目的分发的一组最终关键词，最终关键词集合是指定结果发生的可能性超过阈值似然度的一个或多个关键字。 最终关键字集是一组集合内容项目的总成本低于指定值的集合。