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公开(公告)号：US08775251B1
公开(公告)日：2014-07-08
申请号：US13150365
申请日：2011-06-01
IPC: G06Q30/00
CPC classification number: G06Q30/0275
Abstract: Methods, systems, and apparatus for allocating advertising budgets. In one aspect, a method includes receiving a set of candidate keywords specifying targeting keywords for content items. Each targeting keyword can be a phrase to be matched for a content item to be eligible to be provided in response to a content item request. For each of the targeting keywords, a probability distribution specifying likelihoods of specified user actions occurring in response to a content item is received. Based on the probability distributions, a set of final keywords with which distribution of the content items will be controlled is selected, the set of final keywords being one or more keywords for which a likelihood of a specified outcome occurring exceeds a threshold likelihood. The set of final keywords is a set which a total cost of distributing the content items is below a specified value.
Abstract translation: 用于分配广告预算的方法，系统和装置。 一方面，一种方法包括接收指定针对内容项目的关键字的一组候选关键字。 每个定位关键字可以是要针对内容项进行匹配的短语，以便响应于内容项请求而被提供。 对于每个定位关键字，接收指定响应于内容项发生的指定用户动作的可能性的概率分布。 基于概率分布，选择将控制内容项目的分发的一组最终关键词，最终关键词集合是指定结果发生的可能性超过阈值似然度的一个或多个关键字。 最终关键字集是一组集合内容项目的总成本低于指定值的集合。
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公开(公告)号：US20120203627A1
公开(公告)日：2012-08-09
申请号：US13365630
申请日：2012-02-03
Applicant: Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
Inventor： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC: G06Q30/02
CPC classification number: G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
Abstract: Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
Abstract translation: 用于内容分发的方法，系统和设备。 一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足保留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。
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公开(公告)号：US20110078014A1
公开(公告)日：2011-03-31
申请号：US12636362
申请日：2009-12-11
Applicant: Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
Inventor： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
CPC classification number: G06Q30/02 , G06Q30/0243
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for allocating resources. In one aspect, a method includes receiving an advertisement request and identifying eligible advertisements that are eligible to be provided in response to the advertisement request. For each of the eligible advertisements an impression score corresponding to the advertisement request is received and a discount factor for each eligible advertisement is computed. The discount factor can be computed based on a function of previous impression scores for previous advertisement requests for which the eligible advertisement was provided. Using the impression scores and the discount factors for the eligible advertisements an allocation score is computed for each eligible advertisement. Using the allocation scores, an eligible advertisement is selected and provided in response to the request.
Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于分配资源的计算机程序。 一方面，一种方法包括接收广告请求并识别响应于该广告请求而被提供的合格广告。 对于每个符合条件的广告，接收与广告请求相对应的印象得分，并计算每个符合条件的广告的折扣系数。 可以基于先前对提供合格广告的广告请求的印象分数的函数来计算折扣因子。 使用合格广告的印象分数和折扣因子，为每个符合条件的广告计算分配分数。 使用分配分数，响应于该请求选择并提供符合条件的广告。
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公开(公告)号：US20100198695A1
公开(公告)日：2010-08-05
申请号：US12363585
申请日：2009-01-30
CPC classification number: G06Q30/08 , G06Q30/02 , G06Q30/0275 , G06Q40/04
Abstract: An item is allocated among two bidders that value the item very differently. The allocation is based on a probability that each of the bidders is allocated the item. The probability that each bidder is allocated the item is determined based on a non-linear function that is applied to bids that are received from the bidders. The item can be allocated semi-randomly subject to the probability that each bidder is allocated the item. A bidder can be required to pay its bid price only when allocated the item or each bidder can be required to pay an all-pay price regardless of which bidder is allocated the item. If the item is allocated in multiple auctions, the bidders can be ensured allocation of the item a minimum number of integer times based on the probabilities.
Abstract translation: 在两个投标人之间分配一个项目，对项目进行非常不同的评估。 分配是基于每个投标人被分配的项目的概率。 每个投标人被分配的项目的概率是基于应用于从投标人收到的投标的非线性函数来确定的。 该项目可以按照每个投标人分配项目的概率半随机分配。 投标人只有在分配该项目时才可以支付其投标价格，或者每个投标人都可以要求支付全部付费的价格，而不管哪个投标人被分配了该项目。 如果项目分配在多次拍卖中，则投标人可以根据概率确保项目的最小数量的整数倍的分配。
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公开(公告)号：US08666796B2
公开(公告)日：2014-03-04
申请号：US13365630
申请日：2012-02-03
Applicant: Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
Inventor： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC: G06Q10/00
CPC classification number: G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
Abstract: Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
Abstract translation: 用于内容分发的方法，系统和设备。 一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足预留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。
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Patent Agency Ranking
公开(公告)号：US10402861B1
公开(公告)日：2019-09-03
申请号：US13446901
申请日：2012-04-13
Applicant: Seyed Vahab Mirrokni Banadaki , Anand Bhalgat , Jon Feldman
Inventor： Seyed Vahab Mirrokni Banadaki , Anand Bhalgat , Jon Feldman
Abstract: This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include determining a timing penalty for a content item, the timing penalty based in part on weights of previous impressions the content item has been allocated during a plurality of intervals within a delivery period. The methods may further include determining a weight associated with a pairing of the content item and an impression, the weight based in part on characteristics of the impression. The methods may further include determining a score for the content item, based in part on the weight and the timing penalty. The methods may further include selecting one of a set of matching content items, based in part on the score for the content item, and allocating the selected content item in response to a request.
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公开(公告)号：US09047383B1
公开(公告)日：2015-06-02
申请号：US13605907
申请日：2012-09-06
IPC: G06F17/30
CPC classification number: G06F17/3053 , G06F17/30864 , G06Q50/01 , G06Q50/265
Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for analyzing user profiles. One of the methods includes identifying websites with which users of a social networking service have established an affiliation. The method includes filtering the identified websites by removing websites in which a count of users who have established an affiliation with the website exceeds a threshold. The method includes producing a list of valid affiliations for each filtered website, including generating a validity score for each of the established affiliations with the respective filtered website, determining whether each of the established affiliations with the respective filtered website is valid based on the corresponding validity score, and ranking the users who established valid affiliations with the respective website based on the corresponding validity scores. The method also includes providing the list of the valid affiliations ordered by the ranking.
Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分析用户简档。 其中一种方法包括识别社交网络服务的用户已建立隶属关系的网站。 该方法包括通过删除与网站建立关系的用户数量超过阈值的网站来过滤所识别的网站。 该方法包括生成每个过滤的网站的有效隶属关系的列表，包括为相应过滤的网站为每个已建立的关联生成有效性分数，基于相应的有效性来确定与相应过滤网站的所建立的附属关系是否有效 根据相应的有效性分数对相关网站建立有效关联的用户进行排名。 该方法还包括提供由排名排序的有效附属的列表。
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公开(公告)号：US08620752B2
公开(公告)日：2013-12-31
申请号：US12605813
申请日：2009-10-26
Applicant: Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Aranyak Mehta
Inventor： Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Aranyak Mehta
IPC: G06Q30/00
CPC classification number: G06Q30/0276 , G06Q30/02
Abstract: Systems and methods for allocating and providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that includes two disjoint solution sets, with each solution set identifying an advertisement that can be allocated to a forecasted impression.
Abstract translation: 响应于与预测的印象相对应的印象事件（例如，广告的放置请求）来分配和提供广告的系统和方法（例如，对广告的放置请求的预测）。 根据包含两个不相交解集的解的数据分配广告，每个解集合标识可以分配给预测印象的广告。
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公开(公告)号：US20120158499A1
公开(公告)日：2012-06-21
申请号：US13164340
申请日：2011-06-20
Applicant: Seyed Vahab Mirrokni Banadaki , Corinna Cortes , Edward Y. Chang
Inventor： Seyed Vahab Mirrokni Banadaki , Corinna Cortes , Edward Y. Chang
IPC: G06Q30/00
CPC classification number: G06Q30/0254
Abstract: In one implementation, a computer-implemented method includes receiving, at a server system, a request for an advertisement to provide to a first user of a social network, and determining, for each of a plurality of advertisements, a probability that the first user will select the advertisement based, at least in part, on previous propagations of the advertisement by one or more second users of the social network. The method can further include scoring, by the server system, the plurality of advertisements based upon the determined probabilities of selection by the first user and bids associated with the plurality of advertisements, and providing one or more of the plurality of advertisements for presentation to the first user based upon the scoring of the plurality of advertisements.
Abstract translation: 在一个实现中，计算机实现的方法包括在服务器系统处接收对广告的请求以提供给社交网络的第一用户，并且针对多个广告中的每一个确定第一用户的概率 将至少部分地基于社交网络的一个或多个第二用户的广告的先前传播来选择广告。 该方法还可以包括基于所确定的第一用户的选择概率和与多个广告相关联的出价，由服务器系统对多个广告进行评分，以及提供多个广告中的一个或多个以呈现给 基于多个广告的评分的第一用户。
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公开(公告)号：US08838613B1
公开(公告)日：2014-09-16
申请号：US13398942
申请日：2012-02-17
Applicant: Kumar Mayur Thakur , Seyed Vahab Mirrokni Banadaki
Inventor： Kumar Mayur Thakur , Seyed Vahab Mirrokni Banadaki
CPC classification number: G06F17/30011 , G06F17/30705 , G06F17/30864
Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying trends via representative micro-posts. One of the methods includes identifying query terms; selecting candidate documents that satisfy one or more of the terms of the query terms; selecting, from the candidate documents, candidate documents based on a weighted-coverage function for the query terms; pairing documents from the candidate documents based on a distance between the paired documents; generating one or more clusters from the paired documents, a cluster being associated with one or more topics of the query terms; selecting from the candidate documents, one or more particular documents, for one or more clusters, based on a diversity function; and providing for presentation the particular documents as representative documents that cover one or more topics associated with the one or more clusters.
Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于通过代表性的微型员额来识别趋势。 其中一种方法包括识别查询词; 选择满足查询术语的一个或多个条件的候选文档; 根据查询词的加权覆盖函数从候选文件中选择候选文件; 根据配对文件之间的距离，从候选文件中配对文件; 从所述配对文档生成一个或多个聚类，所述聚类与所述查询词的一个或多个主题相关联; 基于分集功能，从候选文档中选择一个或多个特定文档，用于一个或多个聚类; 并且提供将特定文档作为表示与一个或多个集群相关联的一个或多个主题的代表性文档。
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